Digital Marketing Coordinator - Welland
1 day ago
Job description
Company DescriptionBe part of something different
PenFinancial Credit Union is a member-owned financial institution dedicated to improving lives and strengthening communities across Niagara and Haldimand.
Serving nearly 20,000 individual members and businesses, we offer full-service digital and in-branch banking backed by honest advice and local expertise.
Guided by cooperative values — accountability, cooperation, respect, and trust — our people are at the heart of everything we do, and our values shape how we listen, collaborate, and serve our Members and communities.
A Living Wage employer with a deep Truly Local Commitment, PenFinancial reinvests a portion of its profits to support programs and initiatives that make a meaningful difference.
We're proud to support our teams with competitive compensation, performance-based success sharing, a defined contribution pension plan, wellness supports, and opportunities for ongoing learning.
As a values-driven alternative to traditional banks, PenFinancial is built to put people — not profits — first. Learn more atJob Description
Content Creation & Design
Proactively develop and manage engaging content for social media, blogs, newsletters, email, website, and digital campaigns.
Support the Marketing team with the development of the annual content calendar.
Create on-brand graphics and layouts using Adobe Creative Suite, Canva, and HubSpot design tools.
Digital Marketing
Under direction from the Digital Marketing and Design Lead:
Update website content regularly.
Update content in other channels (brochures, digital screens, etc.).
Provide administration support with CRM.
Provide marketing and brand support for digital banking platforms and projects.
Community Engagement
Work with the Social Purpose and Event Specialist to support our Truly Local Commitment programming, share member stories, and represent PenFinancial at community events.
Working with the Product Marketing Manager, support the planning and execution of traditional advertising, including radio, out-of-home, and print.
Execute digital marketing campaigns across email, social, and paid channels.
Analytics & Reporting
Track KPIs (e.g. website traffic, social engagement, conversion rates) and department budget.
Update marketing dashboards with KPIs and make recommendations based on findings.
Collaborate with the marketing team to provide monthly marketing reports with actionable insights.
Marketing Administration
Work closely with internal departments to triage and support incoming marketing requests.
Support the delivery of internal communications.
Manage marketing materials inventory, including swag items, branch collateral (brochures, passbooks, etc.).
Qualifications
Post-secondary education in Marketing, Communications, or related field.
2–5 years of experience in digital marketing (financial services experience is an asset but not required).
Strong interpersonal skills to work across departments and with external partners.
Demonstrated ability to thrive in a fast-paced small team environment where you may wear multiple hats.
Willing to take initiative, bring fresh ideas, and execute them with minimal supervision.
Strong writing and editing skills, with a high degree of attention to detail.
Proven familiarity with digital tools (e.g. social media platforms, email marketing software, CMS, productivity tools).
Basic to intermediate design experience with Adobe Creative Suite, Canva, and HubSpot.
Some travel within the Niagara Region will be required to support community activation and attend meetings.
Additional Information
Target Salary:
$52,428
Salary Range:
$49,345 - $61,680
Salary will be determined based on skills, experience, education and other qualifications relevant to this position.
This role is a new vacancy
Artificial Intelligence (AI) could be used in the application process
To learn more visit
While we welcome all applications, only those who are selected for an interview will be contacted.
Accessibility accommodations will be made for job candidates upon request.
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