Specialist, Marketing Automation - Oakville, Canada - FCT
Description
Company SummaryCome work for a company that's committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other's talents. Where diversity is welcomed and celebrated.
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada.
Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
Job Summary
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve.
If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.
JOB SUMMARY
HERE'S HOW YOU'LL CONTRIBUTE:
- Develop and execute digital marketing campaigns across various channels (e.g., search, social, display) to generate leads and drive customer acquisition
- Create and manage HubSpot automation workflows to nurture leads
- Monitor and optimize campaign performance using HubSpot and other analytics tools to maximize ROI
- Develop, activate and manage a robust lead scoring model
- Set up and drive necessary optimizations to new and existing landing pages
- Ensure all lead and revenue data is accurately flowing between Hubspot and Salesforce
- Collaborate with crossfunctional teams, including content, design, and sales, to ensure campaigns align with overall marketing strategy
- Stay uptodate with the latest trends and technologies in digital marketing, HubSpot automation, and inbound marketing best practices
- Continuously test and optimize campaigns to improve performance and drive results
HERE'S WHAT YOU'LL BRING:
- 3+ years of experience in digital marketing, with a focus on both HubSpot automation and digital advertising
- Strong knowledge of HubSpot, including workflows, lead scoring, and reporting
- Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
- Experience with A/B testing, conversion rate optimization, and landing page optimization
- Strong analytical skills and ability to use data to drive decisionmaking
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
HERE'S WHAT SETS US APART:
Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.
- A_s per terms of the employment agreement_
- The Great Place to Work Institute has named FCT one of Canada's Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. We're also one of Achievers 50 Most Engaged Workplaces in North America._
By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.
- In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT's hiring process._
- To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation._
- FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including menta
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