Digital Marketing Specialist - Toronto, Canada - Metal Supermarkets
Description
Are you a motivated and experienced digital marketing professional looking for an exciting and fun challenge where you can make a real difference and gain valuable experience? Metal Supermarkets Franchising Family of Companies, a multi-national, multi-brand franchisor headquartered in Mississauga, is experiencing strong growth and we require a dynamic Digital Marketing Specialist to support the Marketing team on a maternity leave contract.
About the role:
Responsibilities
- Manage, analyze and optimize digital campaigns including Google/Bing Search, Display, Facebook, Instagram and YouTube, podcast advertising and more
- Coordinate with third party agencies to manage and optimize select digital campaigns
- Provide guidance and recommendations on the implementation of new digital marketing strategies, campaigns and creative through staying uptodate on current digital marketing tools and techniques
- Compile, distribute and analyze monthly digital campaigns reports
- Develop and execute paid social media strategies to engage with customers and prospects
- Support the Marketing and Operations teams in the execution of marketing plans for new stores
- Ensure all marketing materials are supportive of, and consistent with, marketing strategies and brand guidelines
- Work within the marketing team to understand franchisees' goals and objectives to make recommendations when undertaking new sales and marketing activities
- Prioritize and execute franchisee and store digital marketing requests
- Coordinate franchisee participation in marketing activities and programs
- Some travel may be required
Qualifications
- Minimum of 2 years of marketing experience, preferably in a B2B or multiunit organization.
- Successful completion of a college/university program (preferably in Marketing, Digital Marketing or Communications)
- Proven success managing various digital campaigns, including search, display and social**:
- Practical work experience using Google Ads, Microsoft Ads, Analytics, Google Tag Manager, and other digital marketing tools is a must.
Google certifications are a definite asset**:
- Proven experience utilizing various social media advertising channels, including Facebook Ads Manager, Instagram, Twitter and LinkedIn
- Superior Excel skills
- Possess an analytical mind with strong attention to detail
- Team player who is able to juggle multiple responsibilities and meet deadlines
- Proactive selfstarter with the ability to work independently, together with the ability to set priorities, solve problems, and be resourceful in a fastpaced environment
- Experience working for a franchise or multiunit business is an asset
Salary:
$60,000 Cdn Annually
What's in it for YOU?
As a Metal Supermarkets team member, you'll have the opportunity to be part of a fast-paced team doing big things.
You will also have special assignments from time to time that will help you develop your skills and experience.Our incentive based compensation package includes:
- Competitive salary based on experience
- Comprehensive benefits including medical, dental & vision coverage
- Hybrid working options
- Flexible start times
- RRSP contribution program
- Life insurance
- Generous paid time off
- Access to onsite athletic equipment
- Learning & development opportunities
- Company events
The opportunity:
Metal Supermarkets is the world's leading supplier of small-quantity metals. This is an opportunity to join a leading franchise organization and work in a fast paced and dynamic environment. You will contribute the continued growth of an established brand.**
FlannelJax's is a premium recreational axe throwing experience. In this role, you will support the development of this new brand while expanding our digital marketing mix.
This is a unique chance to work with an experienced team on an established brand while also being involved on the ground floor of a new business venture.
About Metal Supermarkets Franchising Family of Companies
Metal Supermarkets, the world's largest supplier of small-quantity metals, known worldwide as The Convenience Stores for Metal, is a business to business franchised brand with 100+ brick-and-mortar stores across the United States, Canada, and the United Kingdom.
Flanneljax's is positioned itself to be a leader in providing a premium commercial recreational experience in the urban logger sports market.
Location: 5399 Eglinton Avenue West, Toronto, Ontario M9C 5K6
Salary:
$58,000.00-$60,000.00 per year
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