Program Chair, Marketing - Fredericton, NB

Discover · The Opportunity · Program Chair, Marketing · The University of Fredericton seeks a dynamic Program Chair, Marketing, with a strong emphasis in digital marketing. This role focuses on the day-to-day management of marketing academic programs, including curriculum impleme ...

Job description

Discover

The Opportunity

Program Chair, Marketing

The University of Fredericton seeks a dynamic Program Chair, Marketing, with a strong emphasis in digital marketing. This role focuses on the day-to-day management of marketing academic programs, including curriculum implementation, faculty coordination, advisory committee engagement, quality assurance reviews, and scholarship/research. The Program Chair will have teaching responsibilities, enriching the academic experience with industry-informed expertise and ensuring relevant, cutting-edge marketing and digital marketing content is delivered throughout the learning experience. This position emphasizes operational excellence, quality education delivery, and direct engagement with students and faculty.

What you'll do

Responsibilities

Academic Leadership:

• Lead the development, refinement, and launch of innovative marketing programming, with a focus on digital marketing strategy, channels, and analytics.
• Manage the day-to-day operational aspects of assigned academic programs.
• Review and monitor the quality, rigour, and completeness of courses within the curriculum; implement improvements based on outcomes data, learner feedback, and market/industry trends.
• Ensure compliance with academic quality standards, accreditation expectations, and university policies.
• Teach marketing courses (including digital marketing) at the bachelor's level and/or master's level as required.

Administrative Functions:

• Provide input into the program's annual budget and assist in planning related to staffing, course scheduling, and continuous improvement priorities.
• Support the Dean in the recruitment, onboarding, mentoring, and ongoing orientation of faculty.
• Plan for faculty staffing needs and workload distribution, making recommendations to the Dean.
• Collaborate with industry partners (e.g., employers, agencies, professional associations, and marketing leaders) and other academic institutions to promote applied learning, experiential opportunities, and research collaborations.
• Support advisory committee activity for programs (including engagement, agendas, follow-up actions, and translating feedback into curriculum enhancements).
• Represent the University of Fredericton at external functions and participate in university committees as appropriate.
• Support the deployment of new academic processes or formats and recommend policy/process changes where required.

What you'll need

Qualifications

Qualifications

• Ph.D. or DBA required (in Marketing or a closely related discipline).
• Minimum 5 years of teaching experience in higher education preferred (marketing and/or digital marketing strongly preferred).
• Minimum 3 years of progressive experience in higher education administration/management.
• Experience planning, organizing, and managing processes to achieve successful deliverables.
• Involvement in department- or institution-level policy creation, academic governance, quality assurance, and/or curriculum development.
• Strong organizational, communication, and interpersonal skills.
• High proficiency in technology use for academic and administrative purposes.
• Significant professional experience in marketing and digital marketing (strategy, channels, analytics, or martech) is considered a strong asset.

Knowledge, Skills, and Abilities:

• Strong interpersonal and organizational skills; ability to build trust and collaborate effectively in a virtual environment.
• Demonstrated academic leadership and ability to present information effectively to diverse stakeholders (faculty, students, leadership, and external partners).
• Excellent written and oral communication skills.
• Proficient knowledge of university operations and trends in online education.
• Understanding of curriculum development, learning outcomes, assessment design, and program evaluation.
• Ability to thrive in a fast-paced, results-oriented, deadline-driven culture.
• Strong working knowledge of digital marketing ecosystems and performance measurement, with the ability to translate industry developments into program quality improvements.

A little bit about us

University of Fredericton

Since its establishment in 2005, the University of Fredericton (UFred) has aimed to provide innovative and adaptable online education. From its inception, UFred has remained devoted to delivering accessible, high-quality education to professionals across Canada and beyond. Nearly two decades later, the University is recognized for its distinctive approach to online learning, particularly in the fields of business administration and occupational health and safety.

As UFred prepares for its next phase of development, the University has made strides toward global growth. In May 2023, UFred was acquired by IU Group (IUG), a prominent educational institution based in Germany. Both establishments share a commitment to making education broadly accessible, emphasizing flexibility, innovation, and quality within their programs. This shared vision facilitated the acquisition and positioning of UFred for further expansion. With IUG's support, UFred aims to utilize additional resources and expertise to enhance its offerings and reach a wider audience of learners both within Canada and internationally.

UFred's educational philosophy is anchored in a dedication to accessibility, flexibility, and personalization. As an online educational institution, UFred is committed to providing learners with a rigorous academic experience that equips them for success in a changing global environment. The University values diversity, integrity, and lifelong learning, incorporating these principles into all aspects of its operations. Program curricula are carefully designed to be challenging, pertinent, and aligned with the needs of both learners and the industry. UFred employs a diverse faculty of experienced professionals who bring a blend of practical knowledge and academic proficiency to the virtual classroom.

Are you interested?

Work With Us

Compensation Package

In addition to your base compensation, joining the UFred team means becoming part of a growing organization with a mission to provide quality and affordable education globally. UFred values its employees and supports them with opportunities for Wellness and Balance, as well as Professional Development.

Wellness and Balance
UFred employees enjoy subsidized Health and Vision Care, an RRSP Match program, and a minimum of three weeks of vacation to start. All staff also receive additional paid time off between Christmas and New Year's. Flexible work arrangements and an Active Living Benefit support overall wellbeing.

Professional Development
UFred supports ongoing learning and development through internal and external opportunities and resources to support your growth.

Hours of Work

This is a full-time permanent position (35 hours per week) under regular business hours. The position is based in Fredericton, NB, with the option to work remotely from anywhere in New Brunswick and attend in-person meetings as required. The ideal candidate resides in New Brunswick or is willing to relocate.

Occasional after-hours work may be required for planned maintenance or rare incident response.

Commitment to Diversity and Inclusion

The University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity, equity, and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the organization. We encourage applications from all qualified candidates, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), and individuals from LGBTQ2SIA+ and other equity-seeking communities.

This position is currently vacant and the job posting will remain open until March 1st, 2026. We appreciate all applications received