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- Develop and implement a strategic and comprehensive marketing plan to effectively increase brand awareness
- Set current and long-term goals for internal teams, aligning their efforts with the overall marketing strategy
- Design, assess, and regularly review the Marketing department's budget to ensure optimal allocation of resources
- Build strong and mutually beneficial relationships with media outlets, industry influencers, and stakeholders through innovative and targeted PR strategies
- Monitor the performance and outcomes of all marketing campaigns, utilizing data-driven insights to continuously improve and optimize results
- Prioritize marketing projects based on strategic importance and available resources, effectively managing and allocating resources for maximum impact
- Prepare and present regular reports and insightful presentations on marketing metrics to provide key insights and recommendations to the CEO for informed decision-making
- Bachelor's degree in Marketing, Business Administration or relevant field; an MBA is a plus
- Proven experience as a Chief Marketing Officer (CMO) or in similar executive roles
- Demonstrable experience in designing and implementing successful marketing campaigns, utilizing both traditional and digital channels
- In-depth knowledge of SEO strategies, content management systems, and data analysis tools
- Proficient in MS Office and marketing software (e.g., CRM, marketing automation platforms)
- Strong leadership and organizational skills with a track record of effectively managing cross-functional teams
- Excellent communication and interpersonal skills, including the ability to present and articulate marketing strategies to senior executives and stakeholders
- Remote Work
- Permanent Position
- 30-Day Paid Leave
- 5-Day Work Week
- A competitive salary, reflective of your experience
- Health insurance coverage
Chief Marketing Officer - Toronto, Canada - Keller Executive Search
Description
We are seeking a creative and experienced Chief Marketing Officer based in Toronto, Ontario to oversee the marketing department. The perfect candidate must possess a solid understanding of modern marketing tools and strategies and have the ability to oversee integrated digital marketing campaigns from inception to completion.
Responsibilities:
Requirements
Benefits