Team Lead, Marketing - Edmonton, Canada - Alberta Motor Association

Alberta Motor Association

Verified Company

Edmonton, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

AMA:

YOUR _favourite_
THING TO DRIVE,

IS A GREAT _idea._**- Posted: _

WHAT MOVES YOU

Your organizational and timemanagement skills make it easy for you to manage competing priorities.
You've written strategies and executed digital and traditional marketing campaigns and know how to do them well.
Your excellent communication skills make it easy for you to connect with and influence others.
You're a strong leader who enjoys managing people and managing work.
You can manage a budget and optimise spending effectively.
You're a diplomatic and collaborative negotiator.
You're a natural at explaining things in a way that makes it easy for everyone to understand and understand your team well to motivate them to do their very best.

WHAT YOU'LL DO

Report to the Marketing Director.
Collaborate with the Marketing Director to define the goals and objectives of the tactical programs supporting the marketing strategy.
Oversee the execution of tactical initiatives within your portfolio in support of the larger Marketing campaigns.
Ensure accepted methodologies, best practices, and standard processes are adopted and leveraged with the team.
Ensure all internal and external materials adhere to our corporate visual identity, editorial style, and brand standards, and align all functional disciplines to deliver a clear and concise marketing message.
Execute marketing activities to achieve sales, engagement and member experience goals across the organization.
Build and foster a customercentric mindset with your team that's focused on improving marketing and communication initiatives through indepth research and extensive testing.
Define metrics and KPIs to measure and track the success of digital marketing initiatives.
Keep uptodate on AMA products, services, membership policies and procedures.

WHAT YOU'VE DONE

You have postsecondary education in Computer Science, Business Administration, Marketing, Communications, or Public Relations.
You have a minimum of 4 years applied and progressive experience in marketing, including display advertising, search engine optimization, marketing automation, and analytics funnel optimization.
Experience as a team lead or supervisor is advantageous.

WHAT YOU'LL GET