International Marketing - New Westminster, Canada - Douglas College

Sophia Lee

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Sophia Lee

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Description

Work Arrangements

  • This temporary fulltime (40 hours per week) oneyear contract will be available August 1, July 31, 2025 with the possibility of renewal.
  • The location of the work will be in the Philippines. Some travels to Indonesia for participating in recruitment events are required when requested through the year.
    What Douglas Offers
DO what you love. Be good at it. That's how Douglas College defines a great career. It's a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC's Top Employers. We love what we do. And we're looking for passionate, motivated people to join us in making one of Canada's best colleges even better.


The Role

  • Reporting to the Manager of International Marketing & Recruitment, the
    International Marketing & Recruitment Specialist collaborates closely with Douglas College's International Marketing & Recruitment Team. The role entails developing and executing a targeted marketing and recruitment strategy for Philippine (primary) and Indonesia.
    Responsibilities
  • Responsibilities include conducting market analysis, identifying growth opportunities, cultivating partnerships with educational agents, and representing the College at recruitment events in Philippines and Indonesia. This position involves engaging with students and agents in Philippines and Indonesia. When necessary, the marketing representative will provide logístical support for Douglas College's employees who are visiting Philippines and Indonesia on business trips.
    To Be Successful in this Role You Will Need
  • Bachelor's degree in a related discipline, such as Business Administration with a major in marketing, Crosscultural Studies, or International Education field.
  • Minimum of 2 years of recent work experience in marketing and business development, preferably in the International Education sector. An equivalent combination of education and experience may be considered.
  • Excellent interpersonal and crosscultural communication skills including an excellent working knowledge of the English language (written and verbal).
    Native Filipino speaker is required, Bahasa Indonesia language is not required but would be a strong asset.
  • Experience studying overseas, particularly in Canada, is an asset.
  • Good knowledge of the Canadian education system and Southeast Asia geography, history, politics, and current and local affairs.
  • Experience with running social media campaigns, virtual marketing campaigns and initiatives, and webinars.
  • Experience presenting to small and large groups in informal and formal settings.
  • Demonstrated experience developing and managing relationships with external organizations (including pathway administrators, high school counselors, education consultants/agents, study abroad departments at overseas institutions, etc.) and a variety of stakeholders across the College community including faculty, department coordinators/chairs, administration, and staff.
  • Demonstrated ability to develop and implement effective marketing and recruitment strategies and events for a wide variety of stakeholders including private institutions, high schools, and international education agents.
  • Indepth understanding of the field of international student marketing and recruitment including key competitors, developments in the field, current tactics, and market research and indicators.
  • Experience planning, coordinating and organizing largescale recruitment events.
  • Current knowledge of Immigration, Refugees, Citizenship, Canada (IRCC ) regulations as they pertain to international student admission and registration (e.g. study permit and visa processing, issuing Letters of Acceptance for international students)
  • A solid working knowledge of the B.C. and Canada postsecondary education systems, including admission requirements and programs, graduation requirements, partnerships, and articulated agreements with a clear emphasis on Douglas College.

_ Skills and Abilities_

  • Demonstrated ability to effectively and tactfully communicate both verbally and in writing with the public, students, partners and College stakeholders
    in English and Filipino.
  • Excellent crosscultural communication skills and ability to communicate effectively with clients.
  • Demonstrated ability to develop, establish and maintain good working relationships with colleagues and work as part of a team.
  • Demonstrated ability to work independently, with mínimal direct supervision.
  • Demonstrated ability to train others, as well as design and deliver training materials for external partners.
  • Strong consultative sales and customer service skills.
  • Strong interpersonal, organizational, and problemsolving skills. Demonstrated ability to critically analyze, reason and problem solve. Ability to handle complex partner or student complaints or concerns in a knowledgeable, tactful, an

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