Content Specialist - Toronto, Canada - Finance Professionals Inc.

Description

Typical Day in Role:

This role contributes to the overall success of the Digital Commerce Team in Canada by supporting the maintenance and building of bank-owned web properties with a focus on continuous improvement to support sales and best-in-class customer experiences. Leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance. Supports the team's business strategies and objectives by ensuring all activities are conducted in compliance with governing regulations, internal policies and procedures, and web accessibility standards.

• Champion a customer-focused culture by understanding customer journeys across digital channels and providing an optimal experience for our customers.

• Manage the delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience.

• Build strong relationships with stakeholders to influence the planning process. Lead the Digital Commerce channel strategy aimed to drive bigger success toward business goals

• Identify key Digital Commerce opportunities and support the accelerated development of our channel performance. Actively monitor the digital performance and identify innovative opportunities to support the annual goals. Share the findings with stakeholders to align on future opportunities.

• Deliver impact and value to the business through understanding and optimizing customer journeys and creating seamless paths to conversion.

• Analyze site data and user behaviour to understand the customer and improve the customer experience through site optimization

• Use competitive landscape knowledge or industry trends to develop innovative experiences that would support the business and brand and differentiate the bank from other financial institutions.

• Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business.

• Build A/B tests and personalized experiences in partnership with digital analytics, marketing, UX, content writers, and audience managers. Focused on enhancing our customer experience

• Monitor and maintain site health (quality assurance, accessibility, and SEO) across all pages in their portfolio.

Candidate Requirements/Must Have Skills:

1) 10+ of content management experience

2) 3+ years' experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)

3) 2+ years' experience with HTML and CSS

Nice-To-Have Skills:

1) Experience using Adobe Experience Manager is highly preferred

2) Demonstrated understanding of the impact of content and can use SEO to analyse website traffic and user engagement metrics to drive optimizations

3) Practical experience with Agile development methodologies