Demand Generation - London, Canada - Trudell Medical International

Trudell Medical International

Verified Company

London, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Responsibilities Include:

Content Creation

Collaborate with industry thought leaders, global and regional marketing colleagues, and agency partners to produce compelling written and visual content including, but not limited to, blog articles, social and web content, case studies, and white papers
Partner with internal team, stable of agencies, medical writers, and other relevant freelancers to create compelling content

Demand Generation

Execute a successful content marketing strategy that is integrated with the organization's value proposition messaging, business objectives, and brand development goals
Own digital campaign strategies to increase touchpoints within a prospect's journey to optimize conversion rates; reporting on Key Performance Indicators and expected return
Create, manage, and report on lead generation and nurture campaigns in the Salesforce ecosystem, consisting of the optimization and implementation of buyer personas and journeys, A/B testing, and dissemination of marketing content

Maintenance

Actively engage with external audiences to build online communities and driving conversation on applicable social media platforms
Monitor social media channels to recognize competitive and market behaviours and execute follow up actions
Ensure the organization's web portfolio is consistently updated and accurate

Success Measurement and Reporting

Ensure all content and digital initiatives meet or exceed business objectives by establishing actionable insight reports with clear metrics for all content and digital campaigns
Evaluate and refine overall work systems and processes and implement best practices for lead generation to remain at the forefront of content marketing and digital communications trends
Contribute to continuous improvements by presenting new approaches and solutions to problems through monitoring the marketplaces to stay up to date on new and upcoming trends, campaigns, technologies, and best practices
Support other marketing communicationsrelated initiatives as necessary

Health and Safety

Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

Degree in business, marketing, or a related field of study
5 years of digital marketing, digital communications, or demand generation
Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is required
Expertise with CRM and Inbound Marketing tools—Salesforce ecosystem (Pardot, Marketing Cloud, Social Studio, Ad Studio) are preferred
Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter
Expertise in Social Media Advertising, Search Engine Marketing, and Search Engine Optimization
Advanced knowledge of Google Analytics
Knowledge of user experience (UX) design and usability principles
Experience with web CMS systems (Drupal, WordPress, etc.
Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook]; Adobe Creative Suite is preferred
A growthfocused mentality; always looking to improve results and know how to move quickly
At an applicant's request, TMI will make accommodation to its recruitment process to meet the needs of applicants with disabilities._