Media Planner - Toronto, Canada - Starcom

Starcom

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

We are the Human Experience Company

We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company we are pleased to offer the opportunity to work from anywhere in Canada.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth.

We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description:

As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes.

You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company we are pleased to offer the opportunity to work from anywhere in Canada.

Responsibilities

Gather and analyze marketing, client, industry, competitive, human insight data to determine the client's advertising and media needs
A firm understanding of marketing objectives and strategies, the human product relationship, and humanmedia relationship
Analyze media alternatives and make multimedia recommendations to best allocate budgets across media, resulting in strategic and effective media plans
Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
Utilization and knowledge of syndicated media, research, and other data resources
Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
Present plans to the client brand group, with assistance of Supervisor/Manager
Maintain strong relationships with media suppliers and stay abreast of market conditions
Work closely with external agency partners
Active participation in account status meetings, both internal and external
Develop/ assist with development of POVs
Active participant in the overall billing and financial process responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
Attendance and active participant in mandatory training sessions

Qualifications:

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
13 years in Media

- experience in acquisition campaigns from start to finish

Independently planning a campaign
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrates critical thinking and problem solving abilities
Strong presentation skills
Strong analytical abilities and proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint.

Additional Information