Consultant, Promo Programs - Toronto, Canada - Canadian Tire Corporation

Description

What you'll do

The Promotional Programs marketing team manages the creative strategy and execution of Canadian Tire's weekly flyer. Reaching millions of Canadians each week via print and digital channels, the weekly flyer showcases Canadian Tire's best products, sales, brands, and corporate initiatives to help customers navigate the jobs & joys of being Canadian. As a Promotional Programs Consultant, you would be accountable for developing customer centric promotional strategies, governing the weekly flyer creative strategy for a designated business portfolio, and working cross functionally with internal and external stakeholders to bring promotional plans to life.

In this role, you will:

• Obtain and understand CTR merchandising & marketing priorities to incorporate into the weekly flyer
• Define specific customer facing themes that adhere to the flyer calendar and category objectives, as well as identify divisional micro-seasons
• Translate themes from flyer calendar into customer facing page layouts and creative guidelines
• Work with Marketing Promo Planning team to manage overall page layout, pagination and flow of the flyer as content is populated
• Write creative briefs on promotional initiatives, campaigns and planned events to support the content in the flyer as well as other media channels
• Work directly with production and creative teams on print & digital flyer execution
• Manage ongoing content and space changes by working collaboratively with key stakeholders to resolve issues and maintain integrity of the overall flyer
• Complete in season post-mortem analysis and provide future recommendations as well as understand the competitive landscape as it pertains to the business portfolio
• Using consumer insights and data analytics to develop customer facing flyer layouts for each product category
• Develop and maintain key stakeholder relationships, including Merchandising AVPs, Category Business Managers, the Promotional Planning team, Production, Creative and Corporate teams
• Lead the development of new and improvement of existing processes of flyer planning and production

What you bring

• University Degree preferably in Business/ Marketing
• 1-2 years experience in merchandising, marketing and/or advertising
• Excellent organizational skills with the proven ability to effectively balance competing projects/demands
• An exceptional communicator, with the ability to engage, influence, inspire partners to drive collaboration and alignment
• Strong attention to detail, driving the highest of quality standards through keeping a focus on the end consumer
• Analytical skills with the ability to evaluate alternatives, draw conclusions and make recommendations
• Ability to deal with ambiguity and make recommendations with limited direction, within an approved framework
• Knowledge of promotional planning principles, techniques and proven approaches
• Demonstrated presentation, report writing, and communication skills
• Ability to establish rapport with others and build relationships that are beneficial in achieving work-related goals
• Knowledge of Canadian Tire family of companies and/or store environments an asset

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.