Marketing Coordinator - Toronto, Canada - Public Sector Network
3 weeks ago
Description
About Public Sector Network
Public Sector Network is a social learning platform that exists to help governments around the globe break down silos, collaborate, and work together for better outcomes for citizens.
Our growing community spans all tiers of government and public services and allows members to network, benchmark, and share best practices.
About the Role:
Reporting to the Regional Director of Marketing, North America, you will be responsible for the marketing of a number of Public Sector Network's key communities, events, and other engagements.
You will be joining a passionate and committed marketing team, contributing to the success of Public Sector Network North America operations.
Day-to-day you will be collaborating with the PSN team on messaging, campaign analysis and deployment, content, social, web and more.
Key Responsibilities
- Assist in the development and execution of comprehensive marketing strategies for largescale events, roadshows, virtual events, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
- Work closely with the marketing and production teams to publish and promote digital content, such as articles, whitepapers, and blog posts, on the PSN website and external channels.
- Collaborate effectively with production, sales and operations teams to successfully execute campaign strategy. Support logistics for showcase events, roadshows, and other customized programs.
- Manage campaign websites by continually optimizing content to enhance user engagement and improve SEO performance.
- Conduct thorough analysis of campaign results through inhouse reporting to inform future investment decisions and marketing direction.
Qualifications
- Proficiency in WordPress or other content management systems is a plus.
- Excellent written and communication skills with the ability to write and edit copy.
- Strong analytical skills with the ability to interpret data and make datadriven decisions
- Bachelor's degree in Marketing, Business, or a related field preferred
Although the position is remote, occasional travel within North America is required to support showcase events, roadshows, and other customized programs.
Salary:
$50,000.00-$60,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care
- Wellness program
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Commission pay
Application question(s):
- How do you prioritize and manage multiple marketing projects with tight deadlines? Can you share a specific example from your past experience?
Experience:
- Marketing: 1 year (preferred)
Work Location:
Hybrid remote in Toronto, ON M5T 2C2
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