Communications and Events Manager - Vancouver, Canada - VIFC

VIFC

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Vancouver Island Ferry Company (VIFC) and Hullo
We're the Vancouver Island Ferry Company, a modern Canadian ferry company transforming how we travel in British Columbia. It's all about being an easier, faster, and more enjoyable ferry experience.

Headquartered in Nanaimo and operating under our service brand Hullo, we will provide service between downtown Vancouver and Nanaimo.

We're talking comfortable and reliable sailings in around 70 minutes, a seamless booking process complete with reservable seats, and refreshments that will be just that fresh.

Say goodbye to the biggest pain points of travel and be ready to be welcomed aboard with a smile and a "hello".

VIFC is an Equal Employment Opportunity employer. We are strongly committed to diversity and inclusion in our organization.

All qualified applicants will receive consideration for employment regardless of their race, color, religion, sexual orientation, gender identity, national origin, disability, and any other category protected under applicable law.

We welcome all qualified applicants who contribute to the further diversification of ideas.

The Hullo Culture

At Hullo, we're all about taking things to the next level Our obsession with safety and delivering an unforgettable guest experience is only matched by our passion for constant improvement.

We don't settle for the ordinary - we encourage our employees to think outside the box, innovate and make waves.

With data-driven decision making and a continuous improvement mindset, we are committed to raising the bar in everything we do.

But don't worry, it's not all work and no play at Hullo. We believe that having fun and being engaged are key ingredients for success.

That's why we strive to create a dynamic and enjoyable work environment where every team member has a say in shaping the future of the organization.

From the top down, we value collaboration and want each person to feel empowered to contribute their unique ideas and talents.

About the Role

The Communications and Events Manager will play a highly visible and integral role in the development of the Vancouver Island Ferry Company and the Hullo ferry service.

You will be responsible for development and execution of the communication strategy, media relations, event management and community outreach. This opportunity is ideal for someone looking to deliver high-value, impactful work within a lean, powerful, and agile team.

Reporting to the Director, Marketing and Sales, the Communications and Events Manager will have exposure across revenue management, operations, corporate development, and technology to support the launch of our new, game changing service.

The primary focus of the Communications and Events Manager is the development and implementation of omnichannel communication strategies, including media relations, and event management.

These tactics will drive our guest experience principles and a promote a positive guest experience and loyalty.

With a heavy focus on data and the guest experience, the manager will develop reports on the performance of communication and events through KPIs and brand metrics.

The manager will be included in selection, training, development, coaching, performance management, and other people management practices, including the collaboration and overseeing cross-functional Brand activities.

Responsibilities

Plan, manage and execute the strategic communication plan and objectives for the corporate and service brands, led by the broader marketing strategy set by the Marketing Director and CRO
Partner with the technology, guest experience and brand teams on a consistent basis to align on objectives, and messaging
Work with inhouse brand and creative agencies to brief, plan and execute integrated communication plans.
Leads the development and design of new and ongoing content and media programs designed to increase awareness and build reputational trust
Coordinate and collaborate public relations and corporate communication activities within marketing, such as gotomarket, product & innovation, as well as internal stakeholders and leadership to develop and communicate key campaigns and messaging
Drive local engagement strategies and programs for impactful results
Manage the event/marketing budget, ensuring fiscal responsibility on a monthly basis
Plan, organize, and execute leadership, community, and employee events
Handle all aspects of event planning, including budgeting and logistics
Create seamless and delightful experiences for participants
Safeguard our brand by monitoring, managing, and improving our reputation across online outlets
Develop, manage, and coordinate crisis messaging to internal and external stakeholders, while adhering to the outlined review and approvals process
Prepares and delivers presentations to internal/external audiences on issues such as campaign planning, execution, and analysis
Track communications metrics