Senior Product Marketing Manager - Old Toronto - Croesus Finansoft, Inc.

    Croesus Finansoft, Inc.
    Croesus Finansoft, Inc. Old Toronto

    4 days ago

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    Description

    Senior Product Marketing Manager

    Croesus seeks a highly experienced Senior Product Marketing Manager to lead the overall offering of our wealth management solutions in North America and Europe. The ideal candidate will have at least 10 years of experience in marketing wealth management technology solutions.

    • Main Responsibilities:
    • Define target markets, segments, and personas for our solutions.
    • Develop positioning, narratives, and key messages for each solution.
    • Identify differentiators for each solution.
    • Play a central role in strategic planning and contribute to the company's strategic thinking.
    • Define commercial strategies for various solutions across different markets and segments.
    • Monitor strategy execution and make necessary adjustments.
    • Create and maintain product and market matrix elements.
    • Maintain and develop product marketing foundations for each solution, product, and module.
    • Ensure the final packaging of new solutions before launch.
    • Participate in product launches and collaborate with the product management team in formulating product roadmaps.

    Research and Analysis:

    • Perform market analysis and forecasting.
    • Conduct and manage primary and secondary market research.
    • Estimate market sizes and shares (total, addressable, and target markets).
    • Analyze competition from multiple countries.
    • Collect and analyze information about ecosystem stakeholders.
    • Create, execute, and manage surveys through web, focus groups, and individual discussions.
    • Develop and maintain relationships with market research firms and strategic consultants.
    • Analyze reasons for wins and losses in tenders and contracts with new clients.

    Internal and External Collaboration:

    • Lead ongoing discussions with the product management team regarding requirements, pricing, and packaging of our solutions.
    • Support sales and business development teams in product positioning and communication with clients and prospects.
    • Collaborate with the rest of the marketing team to provide content for marketing initiatives.
    • Play an important role in responding to calls for tender (RFPs).
    • Monitor and positively influence discussions between development teams on current and planned innovations.
    • Engage in ongoing discussions with sales and business development teams.
    • Maintain harmonious and constructive relationships with industry stakeholders.

    Partnerships:

    • Research and recommend potential partners (technology and business).
    • Build and maintain excellent relationships with current and potential partners.
    • Define and manage marketing initiatives with Croesus partners.

    Requirements

    Experience and Education:

    • University degree in marketing, strategy, management, finance, economics, financial engineering, or related fields.
    • Minimum 10 years of B2B marketing experience in the financial, wealth management, or FinTech/WealthTech industry.
    • International perspective or experience.
    • Work experience in North America and Europe.
    • Knowledge of securities and other investment products.
    • Knowledge of portfolio management.
    • Experience in market research, competitive intelligence, and product marketing.
    • Excellent understanding of FinTech, WealthTech, and wealth management industry issues.
    • Strong ability to research, analyze, summarize, and interpret quantitative and qualitative data.
    • Ability to create presentations for senior management and board of directors.
    • Experience and ease in communicating with senior executives.
    • Bilingual (third language is a strong asset).
    • Ability to work in multidisciplinary teams.
    • Strong knowledge of Google and Microsoft products and environments.

    Other Information

    Croesus offers a comprehensive compensation package, including annual salary, corporate profit-sharing plan, sports program, gym access, telemedicine, group insurance, group RRSP, proximity to public transportation, ongoing training and development plan, referral bonus, indoor and outdoor parking, electric car recharging, bike sharing, beautifully renovated office space, and complimentary breakfast every morning.

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Senior product marketing manager