Marketing Advisor - Vancouver, Canada - BC Hydro

BC Hydro

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

A workplace powered by you
At BC Hydro, we're working towards creating a cleaner and more sustainable future for all British Columbians and need
people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented,
inclusive, and diverse team. We offer a healthy work-life balance, competitive wages, a comprehensive benefits package,
and training opportunities to support you in your career growth. We're proud to be ranked as one of B.C.'s Top Employers
and one of Canada's Best Diversity Employers.

Marketing Advisor

Number of positions: 1 Job Location:
Dunsmuir 15

Employment type:

Permanent Region:
Lower Mainland

Hours of work:
Full-time (37.5 hrs/wk)

Flexible Work Role:
Hybrid

Annual salary:
$ 103, ,400.00

What you'll do
etc.), web analytics and customer feedback data and reports; discusses and recommends digital communications product/
services plan revisions as required; implements approved recommendations.

Google Marketing Platform, Ad Platform management and other tools key to the organization's marketing efforts and

improving customer engagement

Conducts and oversees market segmentation, competitive and situational analytics to provide a basis for prioritizing long

and short term digital communications efforts by; collecting, tracking, analyzing and communicating insights, data, and
recommendations around website behavior, marketing campaigns, and social media; analyzing research and data analytics
to evaluate market trends and opportunities; interpreting the needs and online behaviors of distinct customer segments.

Develops digital experience & digital marketing plans, strategies, goals, targets and forecasts targeted at specific market

segments; identifies products/services to offer to various segments; coordinates development of promotional/advertising
programs;

Discusses and provides support in the development and/or roll out of products, services, tactical plans, market matrix and

product with the product life cycle staff; participates in facilitating and coordinating the delivery of products and services to
targeted market segments.

Provides the team with knowledge and training to help evangelize and support datainformed decision making; provides

thought leadership in areas of digital analytics and digital strategy and provides mentorship and direction for team members
and other cross-functional teams across the organization.

Provides leadership and direction for the digital analytics needs for digital communication and digital marketing campaigns

when working with external vendors and agency partners; this may include departmental annual management plan and
budgets; monitoring campaign performance metrics and ongoing channel performance as well as setting expectations and
standards for tracking methods.

What you bring

University degree in Commerce or Business with a Marketing major or a Certificate in Digital Analytics and relevant

experience

5 plus years of progressively more responsible marketing experience conducting market segmentation, competitive and

situation analysis

Experience in Digital Marketing performance management, product and service planning, digital strategy and tactical plan

development and implementation, advertising, communications, sales and promotional techniques, business and staff
management, financial analysis, presentation techniques, problem solving, planning, organizing, controlling and expediting
knowledge.

A welldeveloped knowledge of, market intelligence/research, data analytics and digital marketing.
Welldeveloped oral, written, presentation and interpersonal communications skills.

software.

Strong background in the following software and platform would be an asset:
Google Marketing Platform 360 Edition: Google analytics 4, Google tag manager, Google search console, Campaign

Manager,

Google Ads and Looker Studio.
Google Big Query and Google sheets.
Semrush or similar SEO software.
Ad platforms management tools and major Content Management System such as Adobe Experience Manager.
Working knowledge of HTML, CSS and JAVA.

What we offer

A comprehensive benefits package
A minimum of 15 paid vacation days
A lifetime pension
Flexible work model, depending on your role type
Training and development courses

Location:
Vancouver, British Columbia, Canada, V6B 5R3

What else you should know
any delays.

Date Posted:

Closing Date:

For internal use