Junior Digital Marketer - Baie-d'urfe, Canada - Rolf C. Hagen Inc.

Rolf C. Hagen Inc.

Verified Company

Baie-d'urfe, Canada

8 hours ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Summary

Responsible for creating and executing the Canadian digital marketing efforts to meet overall business objectives. Build consumer journeys and experiences through Salesforce Marketing Cloud and various advertising platforms. Design and implement digital marketing campaigns using advertising and social media platforms. Evaluate market conditions, trends and competitor data to implement digital marketing initiatives that meet yearly company and category goals. Create reports on activity and provide insights on a regular basis.

Key Accountabilities

Develop and deploy digital Trade and Consumer marketing campaigns on time and on budget for the Canadian market as it relates to company and category goals
Support the Canadian sales teams and key accounts as needed with specific marketing materials or activities
Coordinate marketing activities with a strong focus on digital marketing as part of a comprehensive Canadian 360 marketing plan

Salesforce:

Build journeys in Salesforce for consumers and customers for different Hagen brands
Plan, create and implement a marketing strategy
Create relevant campaigns to increase ROI, brand awareness and engagement
Assist the Sales team with various digital marketing request as needed
Responsible for updating and maintaining all Trade Marketing customer databases to ensure effective Business to Business communications
Able to provide reports and statistics as required, monitor key online marketing metrics to track success
Develop social presence and advocate brands effectively

Advertising coordination:

Coordinate with sales team and clients on marketing and advertising initiatives
Work with the graphic design team to help deliver content that meets client specifications; this includes newsletters, advertisements, etc.

Brand Advertising:

Work alongside brand teams to identify a target market, follow brand image, and create and maintain a digital marketing campaign using advertising platforms and social media tools
Increase brand awareness, impressions, reach and conversions
Provide quarterly report information to use for the summaries of marketing initiatives
Plan and organize promotional presentations for internal/external use
Work with brand teams to keep calendars updated and on track

Reports:

Prepare marketing reports by collecting, analyzing, and summarizing sales data
Prepare keyword analysis reports by collecting, analyzing, and summarizing campaign data

Key Critical Competencies (Functional or Leadership)

Core Competencies:

Action oriented
Functional and technical skills
Business savvy
Team oriented
Communication skills
Priority setting
Planning
Organizational agility
Flexible
Problemsolving abilities
Critical thinking

Additional Competencies:

Strong business and professional acumen with excellent written communication skills
Organizational and time management skills
Ability to cooperate with and develop effective working relationships crossfunctionally with all company associates, especially within sales and marketing

Key Technical Knowledge and Skills

Experience using Salesforce or a related CRM software
Knowledge of social media management (strategy, campaigns, etc.)
Understanding of Google Ads, Meta Ads, TikTok ads and Google Analytics
Basic understanding of SEM, SEO and PPC
Computer proficiency
Creative and analytical abilities
Knowledge of Microsoft Office or Google Suite
WordPress and Shopify knowledge an asset
Basic HTML knowledge an asset
Knowledge of ecommerce an asset
Knowledge of Amazon ads an asset
Expertise in newsletter creation, content creation and customer database management
Ability to lead digital activities through the entire project lifecycle: strategy, planning, execution and analysis.

Education/Experience