Brand Manager - Vancouver, Canada - Canucks Sports & Entertainment

Canucks Sports & Entertainment

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position:
Brand Manager

Department:
Marketing

Reports to:
Director, Marketing

***: The Brand Manager will lead execution and implementation of brand strategy across Canucks Sports & Entertainment (CSE) brands and is passionate about uncovering consumer insights and delivering innovative solutions that drive business results. The incumbent is an experienced strategist with a proven track record of developing, championing, and executing effective data-driven brand strategies. They will partner closely with cross functional teams to connect our teams and business to our fans, partners, and community.

This role will focus on:

Partnering on the development of CSE brand plans to meet business objectives and brand strategy with Director, Marketing
Translating highlevel brand strategies into concrete, actionable gotomarket strategies
Developing positioning recommendations based on market research
Owning the Market Research plan and working with internal and external research tools and partners to fulfil Marketing team research needs
Leveraging fan insights to support development of fan and brand initiatives across the company, including brand executions that engage and celebrate our diverse fan base
Developing guidelines and ensure consistency of brand messaging across the organization
Managing, analyzing, and driving growth in brand health
Partnering with the Marketing team to develop compelling messaging across all channels to drive fan engagement and grow our fanbase within target fan segments
Collaborating with the Digital, Content, and Marketing teams, developing strategic storytelling plans to support corporate objectives

WE HAVE:

A team you can belong to and believe in
A fun, high energy environment
An open mind for new ideas
The opportunity to embark on a career development journey

YOU MUST HAVE:

Postsecondary degree or diploma in a related field such as Business Administration or Marketing
35 years' related industry experience at a strategist level with a focus on brand development and management
Proven campaign development experience with outstanding creative brief writing and presentation skills
Ability to quickly action high level strategy into executable tactics
Proven success in leveraging a brand to achieve business results through consumerfacing campaigns
Strong analytical skills and datadriven thinking
Outstanding communication and interpersonal skills with the ability to effectively lead, develop, and inspire others
High degree of comfort facilitating discussions at all levels of seniority, with an ability to foster alignment and promote productive discussion
Uptodate with latest trends and marketing best practices to reach and influence consumers
Ability to handle conflicting deadlines and prioritize
Ability to work evenings and weekends as required

YOU MIGHT ALSO HAVE:

Sound knowledge of sports business operations

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community.

We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.