Digital Marketing Manager - Oakville, Canada - The Travelers Companies, Inc.

The Travelers Companies, Inc.

Verified Company

Oakville, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who Are We?

Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.
Job Category

Marketing
Target Openings
1
What Is the Opportunity?

Execute tactics that support the organic social media strategy across all platforms, including, Facebook, X (Twitter), LinkedIn and Instagram.
Partner with the businesses and functions to discuss and recommend social media strategy.
Partner with the US Social Media Team to design, develop and drive social media content that positively positions the company in the marketplace and in the communities we serve.
Partner with the businesses and functions to engage and grow their social media audiences.
Gather metrics and data from posts to support reports that will be presented to business partners on an asneeded basis.
Design and develop social media creative that supports the business strategy.
Set up and manage digital marketing campaigns using inhouse and vendorsupplied campaign management tools
Serve as marketing liaison and consultant to assigned business partners on less complex digital programs and initiatives
Collaborate with other marketing disciplines (advertising, research, communications, creative services etc.) on programs/ initiatives
Develop and deliver digital marketing training to build capabilities across businesses and the enterprise
Set up and manage digital marketing campaigns
Perform other duties as assigned.
University degree in Marketing or other related field or equivalent experience preferred
57 years of experience preferred
Digital Marketer/Account Manager experience for a strong brand or agency preferred
Insurance and/or Financial Services experience preferred
General knowledge of digital media concepts preferred
General knowledge of datadriven content marketing preferred
General knowledge on how to research and target wants/needs of various audiences preferred
Intermediate analytical skills as well as verbal and written communication skills
Intermediate time and project management skills
Maintains intermediate skills and understanding of digital advertising landscape
Intermediate ability to evaluate effectiveness of programs
Demonstrated flexibility and intermediate ability to think outside the box
Basic Leadership Skills

What is a Must Have?

Minimum of 4 years of related experience required

Equal Employment Opportunity Statement
Travelers is an equal opportunity employer. We are committed to providing accommodation to persons with disabilities. If you require accommodation during the recruitment or interview process we will work with you to accommodate your needs.

so we may assist you.