- Develop and shape campaign strategy to continuously improve account performance.
- Perform quality control on peer outputs including reports, post analyses, campaign setups and any other deliverables adhering to Bell's standards and best practices.
- Monitor campaign budgets to make sure they are pacing properly and that all reporting, launch and deliverable deadlines are met.
- Ensure consistency of ad specs, campaign set-up and objectives.
- Ability to facilitate tagging and successfully manage performance campaigns.
- Communicate effectively with internal account teams (offline and online) in order to make sure we are running fully integrated marketing campaigns.
- Stay abreast of the latest trends in the Social Marketing industry in North America through constant research, article reading, webinars, and industry events.
- Bachelor's Degree or equivalent experience in Marketing, Business Administration, Statistics, or related field.
- Minimum of 2 years of experience in paid Social marketing.
- Experience managing campaign set up and execution.
- Proven track record of success in managing, optimizing, and reporting on Facebook and Twitter campaigns.
- Knowledge on Facebook, LinkedIn and Twitter paid media opportunities.
- Ability to integrate paid Social campaigns into larger digital initiatives.
- Analytical skills with an innate ability to generate actionable insights from data interpretation.
- Working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
- English required: production documents in English.
- Working knowledge of Google Analytics and Adobe Analytics platforms.
- Familiar with Pinterest, Snap, and TikTok and other ad offerings.
- Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
- Previous experience working within an advertising agency or with a media partner.
- Passion for data, emerging media and technology.
Paid Social Specialist - Toronto, Canada - Bell
Description
Req Id:
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we're revolutionizing how Canadians communicate.
If you're ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.
Summary
As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute paid Social campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Paid Social Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.
Key Responsibilities
Critical Qualifications
Preferred Qualifications
Additional Requirements
#EmployeeReferralProgram
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 03/23/2024
For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
At Bell, we don't just accept difference - we celebrate it. We're committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at
Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.