Creative Specialist - Saskatoon, Canada - Saskatchewan Blue Cross

Saskatchewan Blue Cross

Verified Company

Saskatoon, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Saskatchewan Blue Cross, one of Saskatchewan's Top Employers, is currently recruiting for a full-time permanent _Creative Specialist_ to join our team in the Marketing department.

This position offers the flexibility to be in-office or participate in hybrid options in our Saskatoon or Regina office.

JOB FUNCTION

WHY CHOOSE SASKATCHEWAN BLUE CROSS?

We're driven by a mission to empower communities on their journey to whole health and wellness, and have a lot of exciting things ahead of us.

We're improving our members' experiences through investment in our people, technology, services and products.

When you join our team, you're joining an organization where employees are valued, recognized for their contributions and empowered to make us stronger.

The wellbeing of our employees, our members, our partners and our communities is at the heart of our operations.

Our industry is evolving fast, and so are we We're looking for people who:

Share our values
Believe that creating great experiences is totally within their control
Collaborate and always set others up for success
Build positive relationships and an understanding of what people's needs are
See solutions and possibilities (not problems)
Are simply outstanding at what they do

DUTIES & RESPONSIBILITIES

Establish creative direction aligned with brand standards and vision, assisting with brand management, brand integrity, trademark compliance, and best practice brand research
Creatively communicate ideas and concepts that visually inspire, inform, and captivate consumers
Actively participate in the development of Brand and Marketing strategies, supports planning the creative direction of marketing annual objectives and corporate projects and initiatives, including supporting the development of campaigns, gotomarket programs for new and existing products, and collaborating with external agencies and partners as necessary
Review performance results regularly with Marketing peers, and regularly optimize advertising creative to ensure targeted audiences respond
Work with internal stakeholders to plan and deliver on mutually agreed design direction, production, and timescales
Develop an innate understanding of target audiences and potential digital points of contact
Manage and maintain an asset library for Saskatchewan Blue Cross, including photography, Broll footage, identity assets, and video content
Ensure that the Saskatchewan Blue Cross brand is effectively and consistently integrated within all marketing and communications initiatives, channels, and programs directed both internally and externally
Research emerging media, new trends, and best practices and propose new directions to drive growth and engagement
Understand, compare, and summarize competitive creative trends
Recognize interrelationships and how changes may impact others when developing solutions
Network to promote our brand and build relationships externally
Participate in and represent the department on various internal and/or external committees or initiatives as required
Demonstrate a willingness to question traditional approaches and solutions
Remain current with company and industry product and service offerings
Perform various other projects on an asrequested basis and other related duties as assigned

QUALIFICATIONS & SKILLS

Completion of a Bachelor's Degree in Graphic Design, Fine Art Design, Marketing, or certification in related field, or an equivalent combination of education, training, and experience is required
35 years of related progressive experience; portfolio required
Proven knowledge of graphic design and digital design concepts, principles, strategy, trends, and best practices
Proficient in digital marketing, content trafficking, and online digital design testing principles
Working knowledge of the full Microsoft Office 365 suite
Proficiency in Adobe Creative Suite, Sketch, UX principles, print design principles, image editing, video editing and photography required
Working knowledge of CSS, HTML and JavaScript preferred
Demonstrable experience with integrated marketing and communications campaigns
Understanding of the principles and best practices of digital design and graphic design with working knowledge of layouts, graphic fundamentals, typography, print and online
Outstanding relationship skills, exhibits high empathy, treating others with respect and dignity
Exceptional verbal and written communication skills
Commitment and passion to excel in the delivery of superior member and community engagement
Team player who is both flexible and adaptable, with the ability to effectively participate in crossfunctional teams
Highly motivated, innovative, and creative thinker who thrives in a fastpaced environment
A natural organizer and analytical mind with the ability to think critically and make sound decisions based upon strategy, plans, analysis, and experi