Paid Search Analyst - Toronto, Canada - Dentsu Media

Dentsu Media

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Company Description

dentsu is transforming advertising as a force for growth and a force for good.

It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before.

Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X.

All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world's leading advertisers.

Working together as the most integrated network, dentsu Media supports Carat's EQ and people-first approach, dentsu X's experience-driven proposition and iProspect's full-performance methodology.

dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network's Creative and CXM specialisms.

Job Description:

The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Assist the Client Lead and Business Performance, Strategy Lead on the overall strategic direction and delivery of client campaigns.
Responsible for the successful setup of paid search campaigns (search) across numerous platforms (Google Ads, DoubleClick, Bing). This includes audience research, campaign creation, ad sets, ads, audience management and measurement
Responsible for the successful optimization of all client campaigns including reviewing campaign performance, as well optimizing based on the continuous feedback from both the client and strategist.
Responsible for reporting and trafficking is carried out to the highest standards as well as delivery of commentary, insights and actions to the client on a daily, weekly and/or monthly basis.
Coach and challenge the Business Performance Analyst on daily deliverables: overall execution & optimization of campaigns; reporting and insights.
Contribute your own ideas and opinions on your client's business, how we work, and the industry we're in; establish a presence in the agency; have a voice in meetings.
Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
Work to develop a solid understanding of the client's business, with emphasis on your area of responsibility.

Qualifications:

Postsecondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
At least 3 years within digital performance agency responsible for delivering against performance targets.
Previous experience with SEM platforms (Google Ads, DoubleClick Search, Bing Ads)
Strong clientfacing skills: understanding client needs, maintaining relationships, building partnerships.
Strong numerical skills and attention to detail
Able to work in high pressure environment and resolve client issues.
Able to work collaboratively across teams.
Analytical and strategic
Demonstrates honesty and integrity.
Knowledge and understanding of Web Analytics (considered an asset)
Relevant qualification from Google and Bing (Amazon an asset)

Additional Information

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