Community Manager - Toronto, Canada - Sid Lee

Sid Lee

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

WHO WE ARE

ROLE

As a Community Manager you'll be responsible for cultivating and nurturing a vibrant online community while ensuring the brand's voice and messaging are consistently represented across all social media platforms.

You will play a vital role in engaging with the audience, driving meaningful conversations, and creating compelling content. Attention to detail and strong writing skills will be fundamental to this role.

Specifically, you will be managing US-based social channels for a bourbon brand from the world's largest privately held spirits company.

You'll be immersed in the alcohol/beverage space, connecting with enthusiasts, and developing an online community that shares a passion for the rich heritage and craftsmanship behind fine spirits.

Your profile?

Words may be your preferred medium, but you also speak the language of visuals - from pictures, animated GIFs, and emojis, to short videos, and captivating memes.

You effortlessly capture the essence of a brand's voice and seamlessly switch between different brand personas.

RESPONSIBILITIES

Monitor conversation on channels such as Facebook, Instagram, Pinterest, Trip Advisor, Yelp and Twitter — monitoring both people explicitly tagging the brand and people talking about them without tagging
Engage with fans, influencers, and publications multiple times a day. Not just answering questions, but creating moments that will garner earned media and extend brand love with faves, shares, etc.
Identify daily, quickturnaround reactive opportunities — throw lots of ideas at the wall each day with the agency & client teams and see what sticks
Identify & track larger ideas that are not necessarily reactive, but based on observations in the community, as well as contribute to a running list of brandcentric behaviors
Work with the content manager and content creator and help brainstorm for larger campaigns, bringing the audience perspective to all ideas
Support the Content Manager with ongoing content strategy initiatives
Create excitement and proactively participate on our client's social media platform
Develop, organize, prioritize, schedule and manage content with the client and internal team across all platforms
Deliver analyticsbased reports to our clients in collaboration with our strategy team
Publish new content on the brand channel and remind people of the great experience they've had with the brand
Foster relationships with influencers
Route customer service enquiries to the right channels and flag opportunities to surprise and delight members
Monitor client's social listening tools and native platform analytics for topline insights on what is working/not working on platforms

REQUIREMENTS

13 years of experience as a Community Manager/Social Media Coordinator or similar role.
Educational background in new media, advertising or journalism preferred
Experience in the alcohol/beverage space is preferred
Relevant agency, media or independent blogging experience is considered an asset
An impressive understanding of social media. You don't need to have 50K TikTok or Instagram followers, but you are connected, cultured & curious of the social space
You know who's who and can offer a POV on who best to engage with
Knowledge of local market

_Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status._

_We encourage women, Indigenous people, persons with disabilities and members of visible minorities to apply._
- #LI-Hybri_