Community Management/engagement Specialist - Toronto, Canada - Toronto School of Management

Toronto School of Management

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Community Management/Engagement Specialist

As a community management/engagement specialist, you will lead and coordinate the day-to-day community and organic activities for our institutions to grow our online communities around the world with the objective to engage prospective, current students, and alumni.

Responsibilities:

Lead the coordination of community management for all social media channels and online reviews across multiple platforms
Develop and implement an efficient system to manage community management requirements, including response guidelines, escalation process, and leads tracking
Optimize available social media marketing tools to improve efficiency and manage all accounts effectively
Work closely with Communications and Marketing teams to capture the institution's tone and voice to maintain strong branding in responses to enquiries and comments online
Act as next point of escalation for stakeholders when responding to direct messages and comments on all social channels
Provide community support to the wider team during key organic campaigns and activities like Facebook, Instagram Live, Tik Tok, Zoom, webinars, and other oncampus/offcampus events
Provide regular reporting on notable mentions, online feedback and reviews from students and potential leads to ensure we're achieving our recruitment and brand awareness goals
Explore new and innovative ways to connect and engage with our target audience via comments and direct messages on social media to increase online visibility and ensure high community engagement
Cultivate existing student, alumni communities, and other forums to increase participation and to assist the social media specialists in gathering and producing usergenerated content such as student/alumni features, interviews, photoshoots, IG takeovers
Any other tasks as assigned

Knowledge and Skills

Fluency in English, both speaking and writing
Excellent verbal and written communication skills
Advanced knowledge of mainstream social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Google Reviews
Familiar with online reputation management strategies and understanding of crisis communications
Proficiency with Office 365 suite and Google Drive
Familiar with marketing channels and online marketing strategies
Strong organizational skills and attention to detail

Experience

At least 12 years in a B2C or B2B role within a company or agency
Demonstrable social media experience _(community management, campaign development or content creation)_
Previous experience in a community management or chat support role
Previous experience working with multiple stakeholders across a variety of roles