Intermediate SEO Strategist - Toronto - Northern

Description

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We're Looking For

Northern is seeking an intermediate SEO Strategist to execute discovery, site audits, and implementation of on-page, technical, and content SEO programs across client websites and landing experiences. You'll own keyword research and strategy, optimization roadmaps, and performance reporting. You will collaborate with content, development, and media teams to drive organic growth, resolve issues quickly, and communicate insights clearly to clients and internal stakeholders.

Benefits of Becoming a Northern Contractor

In exchange for your talent, Northern offers:

• Competitive rates
• Flexible work to promote work-life integration
• Remote‑first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• hours a week
• Opportunity to collaborate with top industry talent

What You'll Be Doing

SEO / GEO Execution

• Implement on-page, technical, and off-page SEO recommendations to improve rankings, traffic, and conversions
• Execute keyword research and mapping tasks aligned to client goals and strategic direction
• Write and publish high-quality, SEO-optimized content including blog posts, landing pages, product descriptions, and website copy
• Execute metadata updates, internal linking changes, alt text optimization, and other on-page tasks
• Perform competitor and backlink analysis to support broader SEO initiatives
• Maintain keyword tracking, rank monitoring, and optimization checklists

Technical SEO Implementation

• Execute technical SEO recommendations and audits (crawlability, indexing, Core Web Vitals, schema)
• Identify and resolve crawlability, indexation, and site structure issues
• Implement schema markup and structured data
• Optimize page speed and Core Web Vitals
• Coordinate with development teams to ensure technical fixes are implemented correctly and on time
• Support site migrations and platform transitions
• Maintain optimization checklists and document findings

Reporting & Analysis

• Track, measure, and report on SEO performance using Google Analytics, Google Search Console, SEMRush and other industry tools
• Develop custom dashboards and reports that communicate impact to stakeholders
• Present strategies, findings, and results to clients with confidence
• Maintain documentation of experiments, changes, and outcomes to inform future work
• Assist in shaping the narrative for client-facing performance recaps and QBRs

What You'll Bring

• 3–5 years of digital marketing experience, including 1–3 years of hands‑on SEO execution
• Post-secondary education in a relevant field (marketing, advertising, web development, computer science) or equivalent experience
• Proficiency with SEO tools (e.g., Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog/DeepCrawl)
• Working knowledge of HTML/CSS basics, common CMSs (e.g., WordPress, Shopify), and tag management
• Demonstrated experience with multiple digital channels (analytics, email, CRO, or social) and how they integrate with SEO
• Strong analytical and problem‑solving skills; ability to turn data into clear recommendations
• Effective communicator and collaborator with internal teams and clients
• Google Analytics (GA4) certification preferred

Nice to have

• Experience with local SEO, structured data, and link‑building programs
• Familiarity with Looker Studio/Excel (or similar) for reporting automation; basic SQL a plus
• Agency experience and comfort managing multiple client projects concurrently

Compensation& Tools

We're looking for independent contractors to join our team and contribute to exciting, high-impact projects. Compensation will be based on your proposed rate, relevant skills, experience, and market alignment. Contractors are responsible for providing their own tools and equipment needed to perform the work. Payment will be issued within 30 days of receiving a valid invoice.

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.

AI Use & Interview Transparency

Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings

If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.

Why Join Northern?

You'll work alongside a team of 200+ digital experts at one of Canada's Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more. We're intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward.