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  • Senior Advertising Analyst - Toronto Office - Greater Toronto Area - Seedtag

    Seedtag
    Seedtag Greater Toronto Area

    1 month ago

    Default job background
    Marketing / Advertising / Public Relations

    Job title: Programmatic Optimizer Associate

    Description

    About Seedtag

    Seedtag is a leading Contextual Advertising Platform that utilizes machine learning-based technology to provide human-like understanding of web content, ensure brand safety, and offer cookieless targeting capabilities.

    We operate on both demand and supply sides to create, activate, and launch high-quality advertising campaigns at scale. Our goal is to create a more respectful and engaging way to do advertising.

    Our Story

    Founded in 2014 by two ex-Googlers, Seedtag has experienced significant growth over the years.

    • In 2018, we achieved a total turnover of 16M€ and expanded internationally.
    • By 2021, we had secured a capital raise of 40M€, expanded into 12 countries, and grown our team to 300 members.
    • Recently, we completed a funding round of 250M€, entered the U.S. market, and reached 400 employees worldwide.
    • Towards the end of 2024, we plan to expand into 18 countries and reach 600 employees globally.

    Your Role

    We are seeking a highly skilled Senior Advertising Analyst to join our Toronto office. As a key member of our team, you will be responsible for analyzing campaign costs, generating detailed reports, and making strategic recommendations to drive company growth.

    You will work closely with our Product and Tech teams to improve processes, develop new tools, and enhance existing ones. Additionally, you will collaborate with our operations team to manage and optimize specific campaigns through DSPs, ensuring profitability and success.

    This role requires strong analytical skills, the ability to work with large datasets, and proficiency in data analysis tools such as Excel. Experience working with DSP platforms like Google VD360, TheTradeDesk, or Xandr Invest is highly desirable.

    Key Responsibilities

    • Analyze and track costs associated with our advertising campaigns, identifying areas for optimization.
    • Generate detailed reports and clear presentations to make strategic recommendations that drive company growth.
    • Act as a key contributor to the company's decision-making process, providing valuable insights and recommendations based on the analysis of campaign costs.
    • Collaborate closely with Product and Tech teams to improve processes, develop new tools, and enhance existing ones.
    • Work closely with the operations team to manage and optimize specific campaigns, through DSPs, ensuring profitability and success.
    • Collect, process, and analyze large amounts of data related to advertising campaigns using tools like Excel or other data analysis software.

    Requirements

    • Previous experience as a Trader, AdOps, Data Analyst, or in a similar role in the advertising or marketing field.
    • Knowledge of data analysis tools, such as Excel, and the ability to quickly learn new tools and related software.
    • Strong analytical skills and the ability to work with large datasets, identifying patterns, trends, and opportunities.
    • Proven success working with DSP platforms such as Google VD360, TheTradeDesk or Xandr Invest.
    • Familiarity with multicultural environments and ability to adapt to diverse team dynamics.

    What We Offer

    As a valued member of our team, you can expect:

    • A competitive salary of $80,000 - $110,000 per year, depending on experience.
    • Opportunities for growth and professional development in a dynamic and international environment.
    • A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
    • A flexible schedule to balance work and personal life, with options for remote work and travel opportunities.
    • Access to learning opportunities, including training programs and online courses.
    • A supportive and inclusive work culture, with regular team-building activities and social events.

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