Lead Generation Specialist - Toronto, Canada - FutureSight

FutureSight

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

FutureSight is a venture studio that co-creates and funds B2B SaaS companies with values-driven leaders.

By working alongside a proven and diverse team, we minimize entrepreneurial risk and increase the likelihood of startup success by 2-3x.

We are looking for a Lead Generation Specialist to join our team.

You will help us find leads and early adopters for our start-ups by experimenting and iterating on position messaging and acquisition channels.

This is the perfect role for you if you live and breathe books like 'Lean Start-Up,' 'Traction' and 'This is Marketing.

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What You'll Be Doing

Build, execute and optimise multichannel demand generation campaigns for all funnel stages, with early focus on topoffunnel activities
Develop hypotheses and experiments to increase outbound generated leads.
Manage our CRM (Hubspot) and perform data hygiene
Refine our positioning and sales enablement content
Experience in coldcalling leads

Requirements:

2+ years of B2B experience within a lead generation function.
You have demonstrated significant measurable results and working knowledge of other lead or demand generation tasks for which you may have yet to be responsible.
Demonstrated success in creating and executing multichannel leadgeneration campaigns and programs
Big picture thinking and attention to detail
Ability to quickly understand overall business objectives.
Create wellaligned marketing strategy and execution plans with clearly defined metrics and KPIs.
Strong analytical skills with a proven track record in making datadriven decisions to optimize performance.
Strong technical skills with web, marketing automation, and analytics tools.
Knowledge of current best practices and new strategies for digital and leadgeneration marketing.
Clear communication skills, both written and spoken.
Ambitious, with a desire to expand experiences to grow and learn.
Able to own growth projects
Able to manage outbound BDRs either inhouse or through an agency by building and monitoring activity dashboards, funnel conversion metrics and auditing call logs.

Benefits

Work closely with founders that have deep domain expertise, and a venture studio providing mentorship
Be a part of a forwardthinking and collaborative team
Exciting opportunities to work with multiple new innovative entrepreneurial teams
Exceptional growing environment, with challenging work
Highly entrepreneurial, fastpaced environment.
A supportive and inclusive culture that actively cares about your values, growth, and personal goals
Remote work and worklife balance