Marketing Manager, Home Equity Finance - Toronto, Canada - Royal Bank of Canada

Royal Bank of Canada

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title
Marketing Manager, Home Equity Finance

What is the opportunity?

This is an exciting opportunity to work with our Home Equity Finance (HEF) acquisition team to drive growth for the RBC mortgage business.

In this role you will collaborate with the HEF business (product), cross-functional channel partners and external agencies to drive marketing initiatives that deliver strong acquisition results.

What will you do?

Contribute to the overall HEF acquisition marketing strategy, and GTM marketing plans
Lead campaign planning, creative briefing and execution with all internal channel partners (Retail & DM&S etc) ensuring creative output delivers onbrief/strategy.
Review project/campaign performance metrics, understanding impact to business results and make recommendations to optimize campaign tactics for optimal efficiencies.
Collaborate with crossfunctional internal teams acting as a main marketing point person to ensure flawless execution of agile offer programs; impact and influence key business team stakeholders
Support execution of integrated marketing campaigns + results tracking/reporting
Oversee daytoday budget management, forecasting, tracking and reporting for entire HEF marketing team

What do you need to succeed?

Must-have

Minimum of 5+ years of experience in marketing
Experience building and maintaining strong working relationships
Excellent communication + project management skills effectively articulate and sell through ideas while multitasking
Solid understanding of fullfunnel marketing with a focus on digital implementationa strong creative insight and get stuff done approach
Strong budget management + attention to detail as it relates to budget forecasting, tracking and reporting
Proficiency in campaign reporting; ability to analyze data and identify actionable insights

Nice-to-have

Financial services experience and/or experience working in large matrix organizations.
A growth mind set + strategic thinker; the ability to focus on a big picture and connect the dots
Creative and/or media Agency experience

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and highperforming team
Opportunities to do challenging work

Job Summary
Develops and executes multiple media communications programs to promote product and organizational presence in marketplaces consistent with organizational objectives. Manager with HR responsibility. Typically manages and oversees supervisors and/or hourly/professional jobs and responsible for setting the overall direction for employees.

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Strategy and Administration

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

:00

Application Deadline:

:00

Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.

We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.

We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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