Product Marketing Manager - Vancouver, Canada - Kabam

Kabam

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At Kabam, we're constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill.

Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games.

And this is where you come in

Reporting to the Senior Director of Go-To-Market, the Product Marketing Manager is responsible for shaping the brand identity and ensuring the success of launching new games and operating live game marketing.

This role involves developing consumer-focused marketing strategies, collaborating with cross-functional teams, managing partner relationships, and staying updated on market trends.

The Product Marketing Manager plays a vital role in promoting the company's brand and driving its presence in the gaming industry.

As a Product Marketing Manager, you will be responsible for:

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Strategic Planning:

Execute marketing initiatives aligned with business and brand goals.
Develop marketing campaign strategies based on consumer insights to support live games.
Collaborate with product development teams to integrate marketing strategies into the product concept.
Work with Consumer Insights and Product Development to understand product appeal for various audience segments.

- **Marketing Strategy Execution**:

Execute marketing plans for your franchise, ensuring consistent execution.
Contribute to brand strategy development, including vision, promise, and messaging.
Stay updated on competition and market trends to inform marketing strategies.

- **Relationship Management**:

Build relationships with Publishing, Game Development, and Licensing partners.
Oversee partner and vendor relationships for marketing initiatives.
Partner with Business Development to represent brands with 1st party partners.

- **Cross-functional Collaboration**:

Collaborate with development teams, ensuring alignment between product offering and marketing efforts.
Provide daily brand and marketing leadership to crossfunctional teams.

- **Budget Management**:

Assist in managing annual marketing budgets.

To be successful in this role, your background includes:

Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
5+ years of experience in brand marketing, preferably in the gaming industry.
Strong leadership and crossfunctional collaboration skills.
Budget management and financial analysis proficiency.
Excellent communication and presentation skills.
Ability to thrive in a fastpaced, dynamic environment.
Passion for gaming and gaming culture knowledge.
Strategic thinker with a track record of achieving results.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more.

Here's a look at some of the support we provide our people:

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Extended Health Coverage:effective day one, no waiting period Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
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DEIB Benefits: DEIB is important to us and to our people - that's why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
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Flexible Spending Accounts:our benefits are built on a flex credit model, so you're able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
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RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
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PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
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Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
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Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
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Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
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Pay transparency:We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
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Cool spaces:Our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it's summers on the rooftop patio in Downtown Vancouver, watching the fireworks in Montreal's South Shore, or trying local eats in D