Social Media Specialist - Vancouver, Canada - UBC Properties Trust

UBC Properties Trust

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Opportunity

We can offer a dynamic, creative and collaborative environment for someone passionate about social media marketing and who's ready to contribute their ideas and skills to a small team.

While the days of work will generally be consistent, we are looking for someone that can also be available on occasion for special events which may occur in the evenings or weekends.

The role is on-site and located at our head office in Wesbrook Village, UBC.

Key Responsibilities:

Research on various events and happenings around the neighbourhoods at UBC applicable to our target audience
Develop creative ideas for content and audience engagement aligned with our organizational goals and marketing objectives
Write compelling and easytounderstand captions using our brand voice
Schedule content using Sprout Social
Build positive relationships and conduct regular correspondence with commercial tenants and UBC organizations (e.g. UBC Garden, UBC Farm) for social media collaborations
Attend public events relevant to our audience to capture social media content in the form of photos and videos
Tracking and analyzing monthly social media activity performance resulting in datadriven strategy optimizations as necessary
Conducts ongoing social media listening and community management
Attend and contribute to marketing strategy meetings
Other tasks, as required

Competencies and Qualifications:

Degree or diploma in digital media, marketing, communications, journalism, or a related field is preferred
At least 2 years of experience as a social media professional managing multiple accounts and channels simultaneously
Familiarity with the UBC Point Grey area is a strong asset
Exceptional oral and written communications skills with a strong attention to detail
An eye for design and visual aesthetics
Strong work ethic, takes initiative, organized, and reliable
A teamfirst mentality and ability to give and receive feedback tactfully
Knowledge of influencers across social platforms is an asset
Experience with social media advertising platforms is an asset
Experience using a social media scheduling tool such as Sprout Social is an asset

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