Bilingual Digital Marketing Specialist - Toronto, Canada - Uniqlo Canada

Uniqlo Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Title:
Bilingual **Digital Marketing Specialist (French/English)

Location:
Toronto

Reporting to:
Marketing Manager

About UNIQLO
UNIQLO is a brand of Fast Retailing Co.

(FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under eight brands: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS, PRINCESSE TAM.TAM, J Brand, and UNIQLO.

FR is one of the world's top three largest apparel retail company and UNIQLO is Japan's leading specialty retailer.

At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded.

We are dedicated to offering our employees training, performance-based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO

Position Overview

The Digital Marketing Specialist will be responsible for the planning and execution of effective digital strategies and programs to build and promote UNIQLO brand in Canada using paid media channels.

You will be encouraged to synthesize digital marketing plans for UNIQLO Canada working with internal stakeholders and our external digital marketing agency.

You will manage our company image in a cohesive way to achieve our marketing goals.

We expect you to be up to date with the latest digital technologies and paid media solutions that are relevant for our industry and business.

You should have excellent communication skills and be able to deliver our company's views and mission to our target audience effectively.

Key Responsibilities:

Grows and expands company new users acquisition goals by executing and monitoring digital strategy with excellence
Cowork with Digital Marketing Manager, Marketing Director, Product Marketing team and Digital agency to plan and execute digital strategy in a timely fashion
Find new, innovative, and efficient way of utilizing digital channels to be applied on UQCD business
Monitors daily digital performance and KPI's with a regular cadence to ensure we are continually achieving and exceeding targets while maintaining a positive return on our investment
Ability to relay business information and strategy to digital agency and implement adhoc changes on campaigns
Provide data driven recommendations and input on media strategy including audience targeting
Assist in creating and approving adcopy and other media assets
Executes, manages, and creates tailored google my business content for each store while collaborating with CS team on consumer reviews/engagement
Creates optimized catalog feed (google merchant store and meta commerce store) optimization changes and strategies in collaboration with GHQ
Analyzes landing pages SEO/SEM and implements regular updates and changes in collaboration with Ecommerce site team
Manages paid affiliate marketing and troubleshooting with vendors in collaboration with GHQ
Coordinates the deployment of creative assets and advertising copies to the digital agency in a timely manner

Desired Skills and Experiences:

Minimum of 3 years of work experience as a digital specialist
Expertise in Paid Media campaign management and tracking
Bilingual in English and French is an asset
Expertise in Google Ads, Meta Ads
Familiar with Datafeed management
Excellent copywriting skills
Ability to input on creative content (text, image, and video) for optimization on digital channels
Strong Knowledge of data mining and analysis
Familiarity with Google Campaign 360, GA
Familiarity with ecommerce site
Familiarity with SEO/SEM
Familiarity with Conversion Rate Optimization
Familiarity with Affiliate Marketing
Excellent communication skills
Analytical and multitasking skills