Paid Media Strategist - Montreal - Directive

Description

Paid Media Strategist (Remote Canada) - Future Opening

Directive Consulting is the performance marketing agency for SaaS and tech companies. We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and customers instead of traditional metrics such as MQLs. We offer paid media, SEO/content, CRO, and video to our clients by creating comprehensive digital marketing strategies that allow them to hit their SQL targets consistently.

At Directive, we're always looking ahead to connect with professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. We seek forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Roles & Responsibilities

• Oversee and lead a collection of paid media accounts
• Serve as direct support to client contacts
• Maintain weekly communication with vendors and operational partners to ensure alignment on tasks, quality, and continuous improvement
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of programmatic campaigns
• Manage personal productivity and utilization
• Work directly with the Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads, and others
• Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance
• Ability to drive results and measure via OKRs
• Proven and measurable success with mid‑market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you're a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize, and manage multiple projects simultaneously
• You're quality‑obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client, or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid‑tier and enterprise accounts
• Meet and exceed department‑level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross‑sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision making as it relates to strategic direction for accounts

The Company Offers

• We have a set living wage at Directive
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents
• Mental – Access to certified therapists through Spring Health, membership to Headspace
• Physical – Gympass
• Time Off – Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (Closed Dec 24 – Jan 1), paid parental leave
• Financial – Traditional and Roth 401(k) with a 3 % company match
• Bonus – Annual bonus based on tenure, which scales in total amount over time
• Annual anniversary trip with peers and executive leadership for fun and entertainment

Work Environment Requirements

This role has the opportunity to operate 100 % virtually from your home office. We primarily collaborate through Zoom and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. You must be able to remain stationary for extended periods, must have reliable internet access, and a professional background.

Equal Opportunity Employer

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to .