Marketing Specialist - Mississauga, Canada - World Vision Canada

World Vision Canada

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too.

Come and be part of a team of 400 Canadians with a vision for the world:
Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world's most vulnerable children.

Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.

Position:
Marketing Specialist

Reports to:
Product Owner

Position Term:
Full Time Permanent

Primary Location:
Mississauga, Ontario, Canada

Workplace Type:
Remote (Within Canada)

World Vision Canada's Marketing team mission is to deliver a world-class supporter-centric experience across all our channels.

It is guided by the principles of delivering the right message at the right time, so our supporters feel valued and understand their contribution to making the world a better place.

Job Purpose:

The Marketing Specialist is responsible for delivering world-class, personalized impact content to our supporters through omni-channel platforms, campaigns and media analysis.

Support the development, execution, and ongoing monitoring of marketing initiatives.
They actively create solutions with the product team members that deliver value to our supporters. Support the overall vision for marketing for World Vision Canada through digital traffic, lead generation, engagement, and revenue goals.

They will also be responsible for executing marketing initiatives with their respective team that achieve organizational objectives and drive growth through acquisition and/or retention strategies across owned and operated and campaigns.

Responsibilities:

Collaborate with internal stakeholders, crossfunctional teams, external vendors and agencies to provide highlevel business support in the planning, creation and implementation of complex marketing campaigns, initiatives and technical solutions.
Develop and execute marketing strategies, considering/including but not limited to multiple customer segment preferences, customer personas, channels, technical feasibility, budget, KPIs and business viability, in alignment with business requests.
Collaborate with crossfunctional teams to develop testing and strategies to record, ensure cohesive planning and operations, report and execute marketing plans to improve effectiveness, efficiencies, and revenue.
Innovate strategies to optimize the customer experience, and increase campaign revenue and ROI. Identify shortfalls and provide recommendations for improvement plans, optimization, and innovation.
Manage daytoday campaigns and operations and acts as the Subject Matter Expert ("SME") ensuring that business processes adhere to brand guidelines and standards.
Support the Product Owner with all related marketing activities, in line with team objectives, organizational priorities, and activity roadmaps.
Collaborate with the Analytics & Insight team to monitor and analyze key performance indicators (KPIs), reporting on campaign performance, identifying efficiencies, offering insight, identifying, and highlighting opportunities to maximize ROI and achieve marketing goals.
Lead key meetings, including business discussions and team meetings, where appropriate, ensuring alignment and integration of marketing efforts.
Partner with World Vision International in rolling out relevant marketing initiatives for the Canadian market as required. Share with other teams (internal and external) about organizational, product and segment information as needed.

Qualifications:

Understanding and experience working within an Agile framework, Scrum and Kanban environment
Postsecondary education in Marketing, Media, Technology or similar disciplines. (preferred)
35 years of marketing experience (46 years of marketing experience for Lead position)
Minimum 3+ years' of experience in your area of specialization, including but not limited to telemarketing, fundraising, direct mail, print/ digital marketing, media, omnichannel campaigns, campaign management, customer relationship management or business
Advanced working knowledge of MS Office Suite, video and image editing tools and an understanding of the web/mobile landscape
Confident leveraging analytics tools (Adobe Analytics, GA etc.) to create insights
Track record of successful project management, execution skills, and results
Ability to build strong relationships and collaborate within teams
Working knowledge of development process and project management is an asset
A selfdirected mindset with the ability to navigate and manage multiple priorities while collaborating with cross functional teams

Why Consider Us?