Senior Product Marketing Manager - Vancouver, British Columbia
2 weeks ago
Job summary
Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world Here everyone is part of the story Part of a community that connects across the globe A place where creativity thrives new perspectives are invited and ideas matter A team where everyone makes play happen
The future of entertainment is interactive and our Marketing team plays an important role in this future by building content culture and community around our brands We empower audiences to Play Create Watch and Connect across our amazing franchises and experiences including The Sims Madden NFL EA SPORTS FC Apex Legends Plants vs Zombies and Battlefield We re a multi-functional group with world-class expertise in building fandoms driving interactive storytelling and ultimately putting our franchises at the center of the broader entertainment ecosystem This Senior Product Marketing Manager will play an important role within EA s Live Services Marketing organization You will support the Product Marketing function across a variety of mobile games drive marketing strategy on important projects promoting awareness adoption engagement and retention of our players You will lead marketing programs with a strong cross-functional team composed of internal team members agencies including Product UA Platform Partners ASO Licensors Social Community Influencers PR to achieve business growth You will be a vital strategic partner to our studio teams as well as our IP partner This PMM will report to the Director of Product Marketing The Collection This role is hybrid with days in the office remote work allowed
Responsibilities Define longer term marketing objectives strategy develop execute go-to-market plans for new games live services Conduct market consumer research translate insights inform roadmap marketing strategies Act strategic marketing partner voice player studio leadership throughout product life cycle Monitor mobile trends competitive landscape become voice market CFX team Lead cross-functional agency Creative UA Platform Partners Social Influencer PR ASO Brand Brief partners on marketing strategy positioning messaging approve assets ensure brand consistency Work Creative asset development Collaborate Analytics build accountability targets experiments Produce campaign post-mortems highlight insights Growth Studio teams Partner finance operations budget management brand programs Manage campaign calendars asset deliveries messaging target audiences Work partnership Party ASO test implement improvements app stores Qualifications Bachelor Degree or equivalent business related field At least years experience mobile product brand marketing At least years experience gaming industry ideally mobile gaming Analytical marketer translate data actionable insights Experience managing cross-functional large organization Integrated Marketing paid owned organic channels Strong project management skills Access all high-level positions and get the job of your dreams. Job description
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