Business Intelligence Analyst, Marketing - Toronto, Canada - Plooto

Plooto

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Plooto

82% of small businesses fail due to poor management of cash flow. Our vision is to enable the advancement of Small and Mediumsized Businesses (SMBs) by developing the tools & insights they need to maximize their cash flow. Over 8,500 businesses and their finance teams trust Plooto to automate their financial processes so they can focus on reaching their true potential.

The Role

As a BI Analyst, you will use business domain knowledge in combination with data and analytics to deliver on key projects. This includes market/category insights, experiment design, creating dashboards, measuring business results, and analyzing customer behaviour. You will also utilize multiple analytics tools and techniques based on business requirements such as performance variance testing, A/B and multivariate testing, ROI measurement, statistical analysis, and segmentation.
The role heavily relies on proficiency in accessing data from various sources, such as relational databases, distributed data sources and thirdparty data capture tools. Analyzing visualization tools (e.g. Segment, Power BI, Google Analytics, Google Ads words) you'll share customized insights with business and analytics partners. You will prototype data sets used in reporting and analyses as well as design, implement, and interpret test results using common frameworks.

What You'll Do:

Develop quantitative solutions for enhancing marketing campaigns and initiatives.
Develop actionable plans for the implementation of process improvements.
Conceive, design, and monitor campaign performance KPIs and analysis frameworks to improve business profitability.
Analyze customerlevel information to determine the effectiveness of strategies and generate additional profitabilityenhancing strategies.
Gather and interpret data, create and analyze models and information.
Serve as a strategic partner to Product, Sales, and Operations teams by using data to surface insights, create metrics, and communicate a point of view
Act as an internal consultant by understanding business needs, prioritizing data requests, synthesizing insights, and recommending solutions to key business partners in collaboration with other members of the people analytics team.
Lead analysis of requirements and solutions.
Use tools, such as SQL, Power BI, Salesforce, and Excel to drive analytics and enable client selfservice on routine queries.

Your Background:

Bachelor's degree of a quantitative nature (Statistics, Computer Science, Mathematics, Engineering, etc.) or equivalent practical experience
Highly motivated selfstarter with a background in data analysis or a quantitative discipline

Intermediate

Advanced SQL

Intermediate

Advance Excel knowledge
Experience with Azure or another data warehouse
Experience with Segment or other CDP tools
Knowledge of data visualization principles and tools like Power BI and Looker

Bonus Points:

Google Analytics Certification
Experience with CRM tools such as HubSpot & Salesforce
Power BI DAC Certifications

Intermediate
skills in python or other scripting languages (R, Linda, C++)

Why become a Plootonian?
If you are looking to make a professional impact, look no further. Plooto is currently in hyper-growth mode, looking to 10x our customer base. Plooto is dramatically changing the payments space in North America. We have delivered an unrivalled product experience to fulfill a growing need in the SMB space. The biggest reason why SMBs close their doors is due to poor management of finances and cash flow. Plooto solves that problem We have an extremely strong product-market fit with a massive opportunity ahead of us. We're backed by an experienced and diverse group of FinTech veterans.

You will have the opportunity to make history and change the course of this sector for many years to come.

Join Plooto and be a part of making history.