Digital Strategy Researcher - Canada - RightMetric
3 weeks ago
Description
[The Mission]:
The Mission of a Digital Strategy Researcher is to create compelling, concise, data-backed research that helps marketers create and refine a digital strategy that is more effective by being evidence-based.
Our research is focused on (a) online audience behaviour to identify the content people are loving and where they're spending their time, and (b) deconstructing the digital strategies of top-performing brands to identify what's working and not working.
This research is the core deliverable that RightMetric provides to our clients.[The Day-to-Day]:
- Work On Your Own Schedule: We have clearly shared expectations about the work that needs to be done and delivered, but other than that you're free to work when you want and where you want. This can look different depending on your preferences. Like to start work super early in the morning and have afternoons off? All good. Hate getting up early and would rather start later and work in the afternoon/evening? No problem. Take breaks whenever you want. You never need to ask anyone to pause work for a doctor's appointment or haircut, just do it. Want to work remotely from Mexico for a month? Give'r. You get the idea
- Weekly Huddle: Typically you'll meet with the rest of the research team on a video call once a week to share your work, align on priorities, bounce ideas off each other, and catch up as humans. It tends to be in the midmorning PST timezone, but can evolve to fit the team's varying schedules and timezones.
- Dive Into The Research Tools: Our team has access to a world class tech stack of marketing intelligence tools that we use to perform and validate our research. Much of a Digital Strategy Researcher's (DSR's) time is spent mastering those tools and using them to analyze online brands and audiences. We'll share our tool stack with you during the interview process.
- Create &
Improve Methodologies:
Once you're proficient with our existing methodologies, we'll rely on you to constantly refine and improve them, while also creating new ones as needed.
Our clients are always thinking of new questions that need data-backed answers and digital marketing is always evolving.- Write &
Design The Research Deliverable:
We design all of our research deliverables in Google Slides and Google Sheets to keep things simple, so you'll spend a lot of time with these tools.
We have a vast library of templates to work from so you're not always starting from scratch.Beyond slides, all our research is also published as an HTML webpage within RightMetric's Insight Library portal for clients to access easily, so designing with that in mind is important as well.
- We Minimize Meetings,
But Stay Social:
RightMetric is a fully remote team. There's the daily research huddle and a company all hands once per month.
Most people on the team have one or two 1:1 meetings per week, again primarily to keep in touch socially while working remotely.
Otherwise, our culture is to minimize pointless meetings.- Deep Research: It's a huge part of this role. Expect the majority of time to be uninterrupted research work.
- Explore Top Performing Brands'
Activities Across All Digital Channels:
Our research covers all currently relevant digital marketing channels, from advertising, to content, to SEO, affiliate marketing, app marketing, and beyond.
You don't need to be an expert in all those channels (no one is), but have a solid understanding of most of them and how they play together in a B2C brand's digital strategy.
- Collab with the team: Naturally, a good deal of banter, gifs, and memes are created and shared via Basecamp while working (If you're not familiar with it, Basecamp is like a simplified, nonintrusive combo of Slack and Asana). We chat throughout the day as we work together to complete projects.
- We like organization: Almost everything we do is welldocumented in our Employee Handbook, Business Plan, KPI dashboard, and various SOPs.
[The Compensation & Perks]:
- Salary: $62,500 $72,500 CAD, depending on experience level, skill level, and quality of work sample.
- Vacation: 5 Weeks Paid Vacation, which includes 2 weeks of mandatory paid time off holiday break at the end of December each year. Additional paid & unpaid vacation beyond 5 weeks is considered on request. We want everyone to be well rested and do everything we can to avoid burnout.
- Unlimited Sick Days
- Educational stipends: Considered on request
- Flexible Working Hours: We have a shared expectation that KPIs are met, team members participate in our culture, and everyone attends a few key meetings. Beyond that, work when you want.
- Fully Remote Team: Pre, during, and Post-Covid; we work remote. We do have a backup office available in downtown Vancouver for local team members who need it.
- Work-Life Boundaries ar
