Marketing Manager - Toronto, Canada - RELX

RELX

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Manager - Corporate and Public Markets

Can you develop a successful strategy to discover market opportunities?
Do you enjoy using a datadriven approach to achieve growth?Join us in shaping a more just world.

About Us

LexisNexis, a part of RELX, is a leading global provider of legal, regulatory, and business information. We help customers increase productivity and improve decision-making and outcomes. Our 10,500 experts and innovative tools help us shape a better world for our customers and communities.

About the Role

The Marketing Manager - Corporate and Public Markets (CPM) is responsible for initiating and driving marketing strategies and plan development in corporate, government and academic markets across Canada.

This position will manage and support all marketing activities including but not limited to value proposition and messaging development, demand generation activities, content and sales tool development, and industry specific marketing communications to internal and external stakeholders.

This role will work with marketing leadership, market planners, product management, and sales to ensure that the marketing efforts for the CPM markets are on target, on brand and meet the needs of the organization from a lead generation and customer retention perspective.

Responsibilities:

Responsible for developing, executing, and optimizing campaigns across various channels to drive leads to the sales pipeline, improving conversion and ROI
Report regularly on results of marketing campaign through SFDC. Optimize dashboards to report results efficiently and concisely. Leverage data in decisionmaking and developing future campaigns/strategies.
Develop and execute objective driven demand generation short

- and long-term multi-channel campaigns to drive quality leads and the sales pipeline

Lead A/B testing strategies and execution across all channels
Develop a deep understanding of the company brands, user personas and value propositions
Assist in content development to target consumers throughout the customer lifecycle
Identify new markets and digital marketing tactics to encourage business growth
Highly collaborative with sales, product, and other marketing teams to develop cohesive strategies and campaigns

Qualifications:

Has working knowledge of demand generation concepts and procedures; performs a variety of routine tasks or assignments
Digital expertise theoretical and practical expertise in leveraging digital and social (ideation and strategy to execution)
Fully proficient in managing and executing on projects from concept through launch. Typically follows prescribed guidelines or procedures to resolve problems. Independent thinker and works with a moderate level of guidance.
Keen interest in understanding business issues through detailed information analysis grounded in data
Bilingual a plus but not a requirement
BA/BS in marketing or related degree
Experience: 4+ years of marketing experience, including 2+ in a demand generation role

Work in a way that works for you

We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees

Working with Us

LexisNexis Legal & Professional is proud to be an equal-opportunity employer.

We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Together, we are building a diverse and inclusive workplace.

Working for you

We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career.

Competitive salary plus comprehensive benefits package to include:

Medical/Dental/Vision
Pension Plan
Employee Assistance Program
Paid Vacation Days
Paid Personal Leave Days
Paid Stat Holidays
Two Paid Volunteer Days

About our Team

LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We're one of the largest information and analytics companies on the planet. We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.

In Canada, LexisNexis serves professionals in law firms, corporations, government, and academic institutions, providing them with total solutions that serve professionals' changing needs and help them achieve excellence.

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process. If you