Business Analyst - Toronto, Canada - SnappyHires

SnappyHires

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Description For your reference

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KEY RESPONSIBILITIES:

Develop web, online, social media and mobile marketing strategy that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
Manage, curate, and create all online advertising design and digital content, including web creative, photos, and video content
Manage the website and ensure content is always current and relevant
Work closely with Social Media Specialist and oversee curation and creation of social media content including advertising campaigns, digital toolkits, and content calendars
Plan and manage digital marketing budgets
Plan, write, produce, and measure all electronic and direct communications include eblasts and newsletters
Work with crossfunctional internal teams to create social media and paid advertising campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
Oversee and approve social media strategy and channels (Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.)
Prepare monthly web/online statistics as well as additional customized reports as required
Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
Create and manage customer surveys through Survey Monkey and compile reports
Assist with creating, updating, and managing event microsites through AKA Raisin
Manage all digital assets of facilities, including content for digital screens and electronic messaging centre (EMC sign)

TO BE SUCCESSFUL YOU WILL REQUIRE:

6-8 years of in-house or agency digital marketing experience
A postsecondary education in communications, journalism, new media or related field and/or equivalent combination of education and experience
Exceptional English verbal and written communication skills
Knowledge of principles of design and current trends in digital media planning and webbased marketing used to increase awareness, generate leads and revenue, and increase customer base
Advanced literacy and handson experience with digital software including Wordpress/Elementor, Constant Contact
, CSS, CMS
Indepth knowledge and experience with social media marketing platforms and tools
(Facebook, LinkedIn, Twitter, Instagram, Hootsuite, Google Analytics, Google Ads, etc.)
Must be able to work both independently with mínimal supervision as well as collaboratively in a team
Demonstrated experience working collaboratively with crossfunctional groups to achieve desired outcomes
Exceptional organizational skills and extremely detailoriented
Confident, disciplined, and assertive with excellent influencing and persuasion skills
Strong presentation skills across a wide range of channels
Ability to work well under pressure and balance and prioritize multiple projects and a high volume of work; deliver programs and tactics on a timely basis in a deadlineoriented environment
Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times
Experience with managing budgets
Maintain a high standard of web design quality, customer service and professionalism
Experience with CRM database,
SEM/SEO, with a proven track record of results, including keyword research, link building strategies and tactical implementation