Performance Marketing Specialist - Mississauga, Canada - SharkNinja

SharkNinja

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier.

We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Performance Marketing Specialist - SharkNinja Canada

We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

The
_Performance Marketing Specialist_ will be at the core of SharkNinja's Amazon Canada media approach. We are focused on innovating in this space to create a competitive advantage for the Amazon Canada partnership. This role will report to the Sales Director - Amazon Canada

The Performance Marketing Specialist should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs.

They will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.

This role is based in our Mississauga, ON and is hybrid requiring 3 days per week in office.

Strategy & Planning

Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with crossfunctional and agency partners
Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals.
Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.

Production & Execution

Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through datadriven decisions and media technology
Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
Effectively communicate media performance to internal stakeholders and leadership team
Project manage initiatives in alignment with media plan &quickly pivot to support requests.
Manage significant budgets across campaigns

Analysis and Success Measurement

Collaborate with Category Management, Commercial Analytics, and Ecommerce teams to understand the broader impact of media delivery on sales channels.
Continue to stress test defined KPIs and identify new indicators for commercial success.
Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

Desired Skills & Experience

Minimum 3 years Marketing/Media experience.
Extensive Performance Media experience is required including handson experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors.
Experience working with third party platforms such as Skai or Pacvue
Experience with nonamazon retail media such as search, programmatic, social, etc is a plus
4year degree in relevant field.
Strong analytical skills and ability to interpret data to drive strategic decisionmaking.
Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable.
Experience managing external agency relationships and collaborating with crossfunctional teams.
Resultsoriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day.

We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET_

- _Lead us to be "RARELY SATISFIED"_
- _Make things better each day; "PROGRESS OVER PERFECTION"_
- _Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"_
- _Deliver something great; "WINNING IS A TEAM SPORT"_
- _Be clear and honest, "COMMUNICATING FOR IMPACT"_

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