Marketing Content Specialist - Nanaimo, Canada - Vancouver Island University

Vancouver Island University

Verified Company

Nanaimo, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Content Specialist:

Employment Group
CUPE
Position Number
0097 Division
President
Department
External Relations
Campus
Nanaimo campus
Location
Nanaimo, British Columbia
Country
Canada
Appointment Type

- regular full-time

Workload

35.0 hours per week; Monday-Friday
Pay Level
CUPE

9: $28.67 per hour

Appointment Start Date
04Apr202 Applicant Documents
CV/Resume, Cover Letter, Referees/References
Posted Date
16Mar202 Closing Date
22Mar202 Job Reference
2034

Duties:

As a member of Vancouver Island University's Brand and Marketing department, the marketing content specialist is responsible for creating engaging content for a variety of platforms and audiences.

Dynamic copywriting and content creation requires creativity, research, problem solving and strategic thinking to drive awareness and effectively position Vancouver Island University (VIU) as a top post-secondary institution.

The marketing content specialist is a skilled storyteller who proposes and creates original concepts for both written and visual marketing material, ensuring content is tailored to strategic objectives and target audiences and optimized for various marketing platforms.

They produce a high volume of content independently in a fast-paced work environment and demonstrate a strong commitment to the VIU brand.

In collaboration with a variety of colleagues and stakeholders, including communications officers, the Office of the President and program chairs, the content specialist contributes to strategic social media plans with a focus on brand building.

Using autonomy, research and independent judgment, the incumbent produces compelling content that creates connections with target audiences and encourages audience engagement.

The incumbent is an excellent writer, with a knowledge of SEO best practices.

Reporting to the Director of Brand and Marketing, the marketing content specialist works in close collaboration with the Marketing and Communications teams, as well as other members of the University community.

Marketing Content Creation:_
Develops and maintains a marketing content calendar that considers institutional priorities, key events, and activities.
Researches and monitors trends and changing best practices in relation to marketing content strategy and identifies opportunities to improve audience engagement.
Works closely with graphic designers and videographer to incorporate text, video and photography into dynamic marketing content (GIFs, Reels, etc.).
Works closely with the digital marketing specialist to align content with digital advertising initiatives.
Works closely with VIU Communications team to extend the reach of news stories and press releases.
Considers internal client marketing needs and relies on independent judgement to propose appropriate content solutions.
Supports special event marketing with digital tactics. Requires independent judgment and solid understanding of diverse audiences.
Stays current with the latest trends in marketing.
Monitors content performance to track effectiveness, impact and achievement of KPIs and adjusts content strategy as required.
Participates in developing new marketing strategies through a collaborative process.
General:_
Creates and contributes to various marketing plans to support a coordinated approach to marketing

Required Qualifications:

Bachelor's degree in a relevant discipline such as marketing, communications, digital media or a related field.

Minimum five years' recent employment experience in marketing content creation for both traditional and digital media, strategic and tactical planning, and social media management for a complex, multi-stakeholder organization in a client-facing role.

An equivalent combination of education and experience may be considered.

Ability to create clear, compelling and accurate content for digital and print platforms.
Advanced knowledge of social media platforms including Instagram, Facebook, Tik Tok and best practices to create positive brand sentiment.
Proven ability to leverage social media platforms in support of strategic marketing goals, and evaluate the success of social campaigns.
Experience creating content for a variety of audiences while maintaining alignment with brand standards.
Knowledge of search engine optimization.
Skilled in working with an enterpriselevel content management system, such as Drupal and Wordpress.
Experience working both collaboratively and independently on complex projects with multiple stakeholders.
Advanced copywriting and copyediting skills.
Ability to work well under pressure, leverage problem solving skills, manage competing priorities and meet deadlines.
Ability to address timesensitive tasks with care, attention to detail and commitment to quality.
Ability to produce consistent, informative, wellresearched and concise status updates on projects and initiat