Communications Manager - Ottawa, Canada - SeedChange

Description

Communications Manager

SeedChange is seeking a Communications Manager to develop, manage and oversee all aspects of SeedChange's communications, including digital content, print collateral, and occasional media presence and community events.

This is a unique opportunity to play a key role in helping the organization achieve its plans for growth and advance the food and seed sovereignty mission.

Having previous experience working in a non-profit organization is a huge plus.


Context

SeedChange, formerly USC Canada, is a non-profit founded in 1945 and rooted in the notions of human dignity and equality.

With the support of our donors, we partner with like-minded non-profits in 9 countries around the world, including Canada, to support up to 35,000 family farmers per year.

The vision we are working towards:
an equitable world sustained by just and resilient food systems.

You can find out more about what we do on our website:
If you join SeedChange in this position, you will be helping us raise awareness about the need to support small-scale farmers so they can grow a better world. You will also be helping us amplify farmers' voices so that Canadians understand the challenges they face, and see the potential of farmer-led solutions to global injustice, food insecurity and climate change. Lastly, you'll be using your marketing and community mobilization skills to help us grow momentum for food sovereignty, as a path towards a more just, healthy and sustainable world.


Experience

Mandate of the Communications Manager
You will support the development, and lead the execution of all communications for SeedChange includin

g:

• Support the development of the communications strategy and fundraising campaigns
• Design, create, write and deliver communications tailored to SeedChange's target audience through website, blog, social media, and newsletters
• Ensure brand consistency throughout all communication channels
• Design social media content, graphics and various document layouts
• Ensure delivery of dynamic content and compelling stories of SeedChange's work and its impact, which can include farmers stories, community impact stories, program results and advocacy campaigns.
• Establish internal communications processes to ensure everyone is in the loop and updated on the status of each project/initiative.
• Create and maintain connections and work with different internal and external stakeholders to develop and execute communication strategies.
• Liaise with other departments to identify communications support needs and triage requests.
• Liaise with external advisors and contractors on specific campaign and communications elements (e

g:
graphic designer, website and digital ad agencies, PR consultant).

• Support Executive Director and Senior Management Team with crisis communications when necessary.

Experience/qualifications

• Bachelor's Degree in Communications, Marketing, Journalism, Public Relations or equivalent (ESSENTIAL)
• Minimum 5 years of working experience in Communications and/or Marketing (ESSENTIAL)
• Experience working in a nonprofit organization (ASSET)
• Demonstrated results in implementing marketing and communications strategic plans and expressing complex information in accessible and engaging ways (ESSENTIAL)
• Experience designing and implementing social media campaigns and managing social media accounts (ESSENTIAL)
• Experience growing an online audience through organic and/or paid reach (ESSENTIAL)
• Knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, Youtube) (ESSENTIAL)
• Experience managing content on a Wordpress website, or other related platforms (e.g. Squarespace) (ESSENTIAL)
• Strong attention to detail and proven project management skills
• Proficiency with Google Suite (ESSENTIAL)
• Basic design experience to create social media content, graphics and lay out documents according to predefined brand elements using Canva, InDesign, Illustrator and/or Photoshop (ASSET)
• Experience evaluating and analyzing results of communications campaigns using reporting and analytical tools (e.g. Google Analytics) (ASSET)
• Experience in media relations (ASSET)
• Experience drafting and/or editing press releases (ASSET)
• Other activities and tasks may be required within the scope of the role.
• Awareness of antiracism and antioppression, and strong personal commitment to decolonization (ESSENTIAL)
• General awareness of the diversity of challenges, values, and needs of farming communities and farming organizations in Canada (ASSET)
• Excellent English writing and verbal communication skills (ESSENTIAL)

French writing and verbal skills (ASSET)


Competencies

• Communication
• Speaks and writes clearly and effectively. Listens to others, correctly interprets messages from others and responds appropriately. (ESSENTIAL)
• Communicates and interacts efficiently and professionally with internal and external stakeholders.