Business and Scientific Marketing Specialist - Thorold, Canada - Norgen Biotek Corp.

Norgen Biotek Corp.
Norgen Biotek Corp.
Verified Company
Thorold, Canada

2 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description

Responsibilities:


Marketing and Sales Strategy Development:

  • Collaborate with the marketing team to develop comprehensive marketing and sales strategies that align with organizational goals.
  • Conduct market research to identify target markets, customer needs, and emerging trends.
  • Analyze competitors and the industry landscape to identify opportunities and recommend strategies to gain a competitive edge.

Scientific Content Creation:

  • Translate complex scientific concepts into clear, concise, and engaging content suitable for diverse audiences.

Content Distribution and Promotion:

  • Develop and implement content distribution plans to maximize reach and engagement across various channels, including websites, social media platforms, newsletters, and industry publications.
  • Collaborate with the marketing and sales teams to create effective promotional campaigns around scientific content, ensuring it supports lead generation and conversion efforts.

Collaboration and Relationship Management:

  • Collaborate with crossfunctional teams, including sales, product development, and scientific research, to gather insights and align marketing strategies with business objectives.
  • Build and maintain relationships with key opinion leaders (KOLs), industry experts, and scientific communities to enhance brand visibility and credibility.

Performance Tracking and Reporting:

  • Monitor and analyze marketing metrics, such as website traffic, content engagement, and lead generation, to measure the effectiveness of marketing strategies and identify areas for improvement.
  • Prepare regular reports and presentations to communicate the impact of marketing efforts and provide actionable recommendations.

Qualifications:


  • Bachelor's degree in Business, Marketing, or a related field.
  • Scientific education with a Bachelor's degree in Biology, Biotechnology, Biochemistry, or relevant coursework is an asset.
  • Proven experience in developing and executing marketing and sales strategies, preferably in a scientific or technical industry.
  • Strong scientific writing skills and the ability to communicate complex scientific information effectively to both technical and nontechnical audiences.
  • Familiarity with scientific research methodologies, data analysis, and interpretation.
  • Excellent interpersonal skills and the ability to collaborate effectively with crossfunctional teams.
  • Strong analytical and problemsolving abilities.
  • Detailoriented with a high level of accuracy in work.
  • Selfmotivated and able to work independently as well as in a team environment.
  • Prior experience in the biotechnology or life sciences industry is a plus.

Benefits:


  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • Onsite parking
  • Paid time off
  • RRSP match
  • Vision care

Flexible Language Requirement:

  • French not required

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Ability to commute/relocate:

  • Thorold, ON L2V 4Y6: reliably commute or plan to relocate before starting work (required)

Education:


  • Bachelor's Degree (preferred)

Experience:


  • Marketing: 1 year (preferred)

Language:


  • English (preferred)

Work Location:
In person
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