Manager, Marketing - Vancouver, Canada - iA Groupe financier / iA Financial Group

iA Groupe financier / iA Financial Group

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Reporting to the Director, Marketing & Voluntary Products, the Manager, Marketing is responsible for creating and implementing marketing strategies and tactics to meet the business objectives of the iA Special Markets division, with emphasis on marketing of voluntary group insurance products through a variety of channels, including direct response and digital marketing.

Manages a team of six, including Marketing Advisors, Technicians, and Administrators
Manages a schedule of over 30 campaigns per year, ensuring quality and timeliness of execution within budget and personnel resources
Creates and executes communication and rollout plans for product launches and enhancements
Measures the effectiveness of marketing campaigns (qualitative and quantitative) and makes recommendations for improvement
Supervises the creation of marketing and fulfillment materials (both print and digital)
Management of budget, including ongoing tracking of expenses
Consults and advises sales team to create clientcentred marketing and communications programs
Works in close collaboration with Sales and HQ teams, clients and key stakeholders to manage priorities supporting the strategic direction of the division
Keeps pulse of competitive landscape and trends
Additional responsibilities, duties and special projects as identified

Education, Experience and Skills:

A degree in marketing or communications
10+ years of related experience in direct response marketing (both print and digital)
Knowledge of insurance industry products, marketing trends
Previous experience in the supervision/leadership/mentoring of staff
Demonstrated ability to organize self and others while handling multiple priorities
Superior interpersonal skills with proven ability to develop and maintain relationships with crossfunctional stakeholders
Demonstrated leadership skills with the ability to work within and promote a teambased environment to reach department objectives and goals.
Must be adaptable, comfortable working in ambiguity and have a keen eye for prioritization
Selfdriven and resultsoriented, with a customer centric mindset
Excellent written and verbal communication skills
Excellent organization skills and a close attention to detail
Positive, cando attitude, with a continuous improvement mentality

Telework

In person 12x week required for team and leadership meetings, other adhoc in person as required.

Company Overview:

About:

iA Financial Group is the strength of a company with a human side, with its over 8,000 employees.

Together, we have earned the trust of our more than four million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States.

The secret to our success? Investing in you, one person at a time.

Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we're invested in you.

Our commitment to Diversity and Inclusion:
At iA Financial Group, we support and celebrate diversity.

We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here.

Someone from our team will be happy to assist you.