Digital Marketing Assistant - Vancouver, Canada - Scoop Robotix

Description

Our Technology Scoop is a powerful, mobile-first project management and workflow automation platform built specifically for todays solar, renewable, and sustainable infrastructure firms and their distributed teams.

The user-friendly platform allows leaders to use a no-code environment to create their own robust Apps and Templates for workflow automation and efficiency.

Along with its companion products

• GLOO, an integration platform connecting over 600+ cloud based tools, and LOOXY, a drag and drop BI/Analytics platform, the Scoop suite of technologies is designed to eliminate inefficiencies, increase growth readiness, ensure smooth workflow automation and provide actionable business reporting.

From residential solar, energy storage, and EV charger installations to large-scale commercial electrification projects, Scoop increases operational efficiency, simplifies reporting, and enables real-time collaboration across office, field, and partner teams.

In this role, you will be responsible for implementing our email marketing strategy to attract, engage, and convert target audiences.

As the Digital Marketing Assistant, you will have the opportunity to implement, distribute, and optimize compelling outbound emails, leveraging your excellent attention to detail and organizational skills.

This is an exciting chance to join a mission-driven organization, contribute to the fight against climate change, and advance your career as a marketing leader.

RESPONSIBILITIES:
Email Campaign Implementation Implement various outbound email campaigns and workflows. Set up A/B tests to optimize outbound communications. Utilize platforms like HubSpot, Mailchimp, and other sales enablement tools to set up and manage marketing emails. Design and manage marketing newsletter templates while organizing and maintaining the asset database within HubSpot. Email Workflow Set-Up, Testing and Monitoring Test and ensure the proper setup of workflows and marketing emails before launch. Transform standalone emails into automated marketing workflows for lead nurture. Monitor active workflows to guarantee smooth operation. MQL Enrollment and CRM Management Enroll MQLs into relevant follow-up workflows. Upload new contacts to CRM and outbound tools, maintaining accurate data hygiene for effective campaign targeting. Marketing Support Collaborate with the marketing team on the launch and implementation of new initiatives. Provide ongoing support for various marketing activities.


QUALIFICATIONS:
Bachelor's degree in Marketing, Business, or a related field. Proven experience setting up marketing email templates, marketing newsletters, and email sequences in a marketing automation platform or CRM. Experience with using a CRM is required. Bonus if you have experience with HubSpot and/or MailChimp. Strong attention to detail with a focus on accuracy and quality. Familiarity with email marketing best practices, segmentation, and A/B testing. Basic understanding of HTML for email template customization is a plus. Excellent communication and collaboration skills. Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities. Strong project management skills, with the ability to multitask and meet deadlines effectively. Collaborative mindset with excellent interpersonal skills to work cross-functionally and influence stakeholders at all levels. Join our passionate team and help us shape the future of climate tech.