Digital Brand Strategist - Montreal (administrative region) - beBeeContentMarketing

Job title: SaaS Content Marketing Strategist

Description

Lead Content Marketing Specialist

A leading software firm in Montreal seeks a forward-thinking content marketing professional to spearhead content initiatives across multiple channels. The role requires developing comprehensive strategies to boost brand awareness and engage target audiences.

This position entails creating innovative content that drives engagement, develops brand voice, and amplifies online presence.
Key responsibilities include:

• Developing long-term strategic plans for multi-channel campaigns


• Leading cross-functional teams including writers, designers and developers


• Creating engaging multimedia assets such as videos blog posts podcasts infographics reports etc.


• Analyzing campaign metrics measuring performance identifying areas for improvement optimizing future campaigns based on data insights