Marketing Intern, Venues - Edmonton, Canada - Explore Edmonton Corporation

Sophia Lee

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Sophia Lee

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Description

About Us:

We are Edmonton's Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton's award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre.

We help tell Edmonton's story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.


Working together in a one-team approach aligned by our core values, Explore Edmonton's business units' market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour.

And by incorporating the management of the city's two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact.

While Explore Edmonton's mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians.

The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.


The Destination Development & Marketing Group is focused on driving sustainable year-round visitation through program and initiatives that positively impact Edmonton's image and awareness in regional and international markets.

More specifically on the destination development side, we help develop and showcase the amazing tourism experiences Edmonton has to offer visitors.

We work closely with local businesses, ground operators, attractions, experience providers and festivals to help develop products and experiences that are authentic to Edmonton.


About the Position:

The Global Marketing team is looking for a Marketing Intern. This is a temporary position which runs from approximately (May to August Working as a member of the Global Marketing Team, the Marketing Intern, Venues will support the implementation and execution of the marketing strategy for the Edmonton Convention Centre and Edmonton EXPO Centre.


The Marketing Intern supports the execution of venue related projects for the Edmonton Convention Centre and Edmonton EXPO Centre, and monitors the B2B marketing, event campaign, content marketing and digital marketing strategies of these two portfolios.

Working in close collaboration with the Marketing Accounts Manager, Venues and the entire Explore Edmonton Global Marketing team, the Marketing Intern supports the marketing activities undertaken at Explore Edmonton's venues with the goals of supporting revenue and sales conversions, driving value for shareholders, increasing positive brand recognition, and engagement with the Edmonton Convention Centre and Edmonton EXPO Centre brand platforms.


  • Assisting in fielding marketing requests from the venues teams and assigning to contractors/Global Marketing team members through Asana.
  • Supporting ongoing marketing activities for clients, tenants and event producers and promoters with the goal of adding value.
  • Supporting brand development and compliance for the Edmonton Convention Centre and Edmonton EXPO Centre.
  • Collaborating with Global Marketing brand team to produce branded collateral including sales collateral, menus, signage, advertising etc.
  • Supporting the execution of digital B2B sales campaigns and B2C event promotion campaigns with the goals of increasing event booking conversions, ticket sales and invenue spending.
  • Supporting the development of quality content and storytelling collateral with the goal of increasing positive brand recognition of the Edmonton Convention Centre and Edmonton EXPO Centre.
  • Collaborating with clients, tenants and event producers to develop marketing campaigns that increase ticket sales and invenue spending.
  • Enrolled in postsecondary education in business (marketing), communications or related field.
  • High school diploma, enrolled in postsecondary required.
  • Proactive with solid prioritization and organization skills
  • Selfmotivated, flexible and adaptable
  • Solid, demonstrated interpersonal and communication skills (verbal and written)
  • Demonstrate good judgement and professionalism
  • Proven ability to work independently and perform effectively in a team environment
  • Ability to work under pressure and with timesensitive deadlines

How to Apply:

If this role piques your interest, please submit your cover letter and resume no later than
May 21, 2024.
Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment.

We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.


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