Marketing & Client Engagement Coordinator - Edmonton, Canada - KV Capital Inc.

Description

About KV Capital
Established in 2006, KV Capital originates from the dynamic backdrop of Edmonton, Alberta.

We have firmly positioned ourselves as a leading figure in the alternative investment landscape, with a specialization in multifaceted asset classes - spanning real estate debt, strategic real estate development, and the management of private enterprises.

Managing a robust portfolio of +$1 billion in funded investments, accompanied by +$350 million in assets under management, KV Capital has an unwavering commitment to support our client's goals.

We leverage unparalleled capital efficiency, inventive strategies, and timely execution, ensuring our clients have the financial agility they require precisely when the moment arises.

About the role:

Reporting to the Senior Director, Marketing & Communications and collaborating closely with the Marketing Manager and Graphic Designer, the Marketing & Client Engagement Coordinator plays a pivotal role in supporting KV Capital's marketing and business development initiatives.

This encompasses responsibilities ranging from content creation to supporting roles in strategy implementation, branding, and public relations.


Essential functions:

• Content creation:_
• Create, edit, and oversee written content across various marketing channels.
• Produce multimedia content that adheres to brand guidelines.
• Ensure all content aligns with industry regulations and standards.
• Digital marketing:_
• Contribute to the development and execution of digital marketing strategies.
• Curate and manage content for KV Capital's social media accounts.
• Support and optimize paid advertising campaigns.
• Lead generation + nurturing_
• Participate in crafting lead generation strategies aligned with KV Capital's vision.
• Oversee the effective use of marketing automation tools and CRM systems.
• Program campaigns in Salesforce Marketing Cloud Account Engagement aimed at nurturing leads.
• Sales enablement:_
• Generate sales materials that resonate with KV Capital's offerings.
• Partake in the education of the business development team on the latest marketing materials, ensuring alignment between sales and marketing efforts.
• Analytics + reporting:_
• Monitor, analyze, and report on vital marketing KPIs.
• Compile comprehensive marketing reports, providing actionable insights and recommendations.
• Event management:_
• Plan, coordinate, and revise event project plans.
• Handle logistics for both internal and external events, ensuring smooth execution.
• Play a pivotal role in managing sponsorships and partnerships for events.
• Budget + resource management_
• Assist in formulating and adhering to the marketing budget.
• Efficiently allocate resources and collaborate with vendors.
• Oversee and adjust budgets designated for specific events and campaigns.
• Stakeholder collaboration:_
• Engage and collaborate with other departments, ensuring marketing strategies complement broader organizational goals.
• Consistently communicate marketing updates to the broader company, fostering transparency and alignment.
• Internal engagement + communication_
• Organize and execute internal events, promoting team cohesion and boosting morale.
• Oversee internal communications, ensuring timely dissemination of crucial information and enhancing company culture.

Essential qualifications:

• Degree in Marketing, or equivalent.
• Possesses strong verbal and written communication abilities, analytical insight, and a proactive, upbeat attitude. Can independently take the initiative, consult effectively with others, manage pressures, prioritize tasks, and deeply understands our clients' goals and the broader marketplace.
• Displays poise, tact, professionalism, quality service and a "can do" attitude to internal members/departments of the organization as well as external clients and vendors via electronic and print correspondence, over the telephone and inperson.
• Ability to identify and understand the sensitive, confidential nature of all types of information and materials and handle with appropriate discretion.
• A strong understanding of the business community and climate in Edmonton, Calgary and surrounding areas.
• Reliable, punctual, strong attention to detail and ability to collaborate in a team environment.
• Excellent technical skills in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint and PowerPoint) and social media/marketing platforms.
• Valid driver's license and access to a reliable vehicle.
• Satisfactory verification of criminal record check.

Preferred qualifications:

• Experience in Salesforce and Salesforce Marketing Cloud Account Engagement (formerly Pardot).

Why work with us?

• Competitive salary and annual incentive
• Paid volunteer days and donation matching
• Employee share purchase program
• Professional development compensation
• Company paid health and dental benefits
• Disability and life insurance
• Fitness reimbursement

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