Digital Marketing Specialist - Burnaby, Canada - Robbox Inc.

Description

is an award-winning technology company that is developing the first generation of Smart Digital Power Tools for the connected world.

Through the integration of senses and intelligence in our tools — we are changing the way people use and interact with their handheld tools for future generations while bringing an exciting line of new high-tech tools to a market that is ripe for disruption.

This year, we will be launching a range of products on both Digital and Physical shelves while we continue to lead the way as the global leaders in Digital Power Tools and Devices.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and lineup of products across numerous digital channels with a focus on the North American Market.

You will work closely with the Co-Founder and Marketing Team to develop and execute digital marketing strategies that drive traffic, generate revenue, and increase brand awareness.

• Develop a social media strategy to increase community and connection across all relevant platforms including but not limited to Facebook, Instagram, YouTube and Tiktok.
• Assist with and create original content in the form of photos and videos while maintaining an updated content calendar for all channels on a weekly basis
• Create digital graphics and other necessary company marketing material
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
• Collaborate with the executive team to create and optimize social media advertising campaigns
• Take photos and videos to share across all social channels
• Provide community support and respond to all inbound messages, comments, and inquiries
• Utilize analytics to create details reports based on post types and present to executive team
• Conduct a monthly social media audit and proactively identify opportunities based on trends and observations

• Proven working experience in digital marketing, preferably in a B2C environment
• Strong understanding with content editing tools (Eg. Adobe Creative Suite)
• Experience with managing Social Media Channels
• Excellent communication and interpersonal skills

• Some understanding of the Power Tool market
• Strong skills with creating shortform video
• Creativity
• Customer Service Experience

• Casual dress
• Dental care
• Extended health care
• Flexible schedule
• Onsite parking
• Paid time off
• Vision care

• If applicable, please include a Link to your portfolio.
• Please include any Social Accounts you have previously managed.