PPC Specialist - Vancouver, Canada - Periphery Digital Inc.

Periphery Digital Inc.

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT THE COMPANY
Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada.

Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth.

We believe that when we take good care of our team, the team takes care of us. As one of the fastest growing agencies in Western Canada, we doubled the size of our team and revenue twice in two years through the COVID-19 pandemic — while keeping our whole team on board

JOB OVERVIEW

The
PPC Specialist works closely with a team of project managers, clients, and internal production team, and reports directly to our Digital Marketing Lead.

As the key day-to-day person for digital campaigns, you are responsible for creating and implementing our client's paid ad campaigns; measuring, updating and optimizing campaigns; and reporting on the performance of digital campaigns through weekly/monthly/final reports.

The Specialist also helps the team make informed decisions by staying up-to-date with digital trends, digital media developments and competitive insights that may impact current and future operational tactics.

, permanent

Salary:
$45,000 - $55,000 per year

RESPONSIBILITIES

Plan, execute, and update integrated digital strategies and PPC campaigns, including paid search, paid social, video, display advertising, and other programmatic platforms
Manage campaign optimization by analyzing campaign performance, user data, and run hypothesisbased tests
Perform keyword research, which includes discovery and expansion
Ensure proper website management and tagging
Perform competitive analysis and research new opportunities that support client growth
Set up accounts and analytics for Facebook and Google Ads Accounts
Address client requests for ad updates, mockups, questions, and concerns in a timely manner
Write clear and concise ad copy based on approved key messages
Deliver weekly/monthly reporting for clients and for internal use. This includes campaign KPIs, insights, and recommendations
Research and stay uptodate on digital tools and trends
Work independently and with our team to brainstorm new and innovative growth strategies
Engage and collaborate with project managers, clients, sales team, and management

*Perform other related duties as required

THE IDEAL CANDIDATE

Technical Skills
years of PPC experience with proven knowledge of campaign setup, ad creation, keywords research and expertise in paid channels including display, social, search and video campaigns

Strong understanding of campaign KPIs, budget management, and optimization techniques for Google Ads and/or Facebook Ads
Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and adhoc analysis
Experience with HTML and proper tag management
Experience with Facebook and/or Google Ad Managers
Excellent verbal and writing skills, including copywriting ability; English fluency is required
Comfortable with remote work tools and ability to learn systems quickly (Scoro, Notion, Timecamp, Google Suite, Slack, Zoom, etc.)

Soft Skills

Very strong attention to detail — we handle a lot of campaigns and ads for clients, so we need someone who is meticulous with their work. You also have an eye for catching errors when you proof campaign updates and prepare client reports
Excellent time management skills — you are able to juggle competing demands from multiple clients, meet deadlines and manage your own schedule
Strong analytical skills and resultsoriented
Enthusiastic attitude towards managing multiple assignments
Ability to make sound and timely decisions and solve problems under pressure
Strong communication and interpersonal skills
Teamoriented — you're willing to step in if team members need help
Learn quickly and independently; seek opportunities to extend and deepen learning
Participate in the promotion of a positive and motivating team environment

Bonus Points:

Certification as a PPC specialist
Client service experience
Knowledge of the local real estate market
Basic understanding of coding for integration/pixel installation purposes
Basic design skills
Ability to speak and read Cantonese and Mandarin
Understanding of small business culture

Be a part of our team and enjoy:

Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
Paid time off — worklife balance is important to us Work hard and take the time to recharge and relax
Casual, remotefirst work environment — we dress casual, collaborate a lot, and share a love for furry friends
Career development opportunities — we push each other to be better and grow together, whether it's enrolli