Manager, Marketing and Communications - Burlington, Canada - Tourism Burlington

Description

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MANAGER, MARKETING AND COMMUNICATIONS_


Our team
The Tourism Burlington team provides energy and support to the tourism community in Burlington.

We are a multi-faceted team with strengths in special projects and events, customer service, marketing and social media content, just to name a few.

We draw on one another's strengths to round out impactful and strategic priorities for our organization.


Your Job

We need you, an individual that will manage and execute our annual marketing plan, provide strategic direction for social media content, build and manage protocols for communication channels, manage media buying and advertising purchases, build extensive and mid to high-profile media relationships, and provide leadership for an ongoing communications strategy.

Who you are
You have a high level of drive, commitment, and passion.

If you are savvy with key marketing trends and awareness for motivators in travel, purchasing and social awareness, we have the perfect job for you You also have a knack for digging into data ensuring we are on track with our key performance indicators or finding gaps to improve our processes.

As a member of our senior team, your position provides leadership for our partner businesses by fulfilling our strategic values and bringing accountable value-driven synergies through collaboration, creativity and knowledge.

We are looking for a megastar who will join our marketing dream team and take full-on responsibility for executing the objectives set out in our strategic plan and our marketing plan to drive visitation, brand awareness, and overall economic growth to Burlington.

Duties and Responsibilities:

• Develop and execute the annual marketing plan for the organization;
• Develop a social media content strategy for two social media handles (Tourism Burlington and Taste of Burlington);
• Prepare, recommend, and implement policies and procedures for all existing and future external consumerfacing communication channels;
• Supervise content creation and distribution through the following channels: social media, electronic newsletters, websites, and corporate communications;
• Manage digital assets, and assess needs for both public relations and marketing assets;
• Manage a departmental budget and spending related to marketing, projects and communications;
• Project lead for the annual visitor information guide, tear map, and other marketing collateral;
• Partner outreach and collaboration for joint or cooperative marketing campaigns;
• Develop, review and execute the Request for Proposals/Quotes for marketingrelated suppliers, provide recommendation summaries to Executive Director for approval;
• Monitor and evaluate key metrics and performance indicators related to the marketing and advertising initiatives, including digital and social media, websites, print campaigns and other related activities;
• Responsible for presenting findings quarterly to the Executive Director and as needed to the Board of Directors;
• Monitor and evaluate media, creative, and advertising trends in tourism and consumer experience;
• Responsible for the daytoday management of partner communications, promotional support, collaboration and cocreation to strengthen to Tourism Burlington Brand;
• Liaise with staff responsible for travel trade and group programs, events and other communication.

Requirements:

The ideal individual will possess the following qualifications and preferences:

• 4-year University degree in Marketing, Communications, Journalism and/or Media Relations;
• More than 5 years of progressive working experience in communications, marketing, and public relations, or equivalent fields through journalism and research;
• Familiarity with SEO/SEM and Google AdWords and Analytics;
• Outstanding organizational and time management skills;
• Excellent communication, interpersonal and presentation skills;
• Creative thinker with datadriven analytical aptitude.

Preferences

• Direct experience developing and writing multiyear marketing plans;
• Project management with marketingrelated projects, and tourism industryrelated plans;
• Experience with midsize tourism destinations, regional tourism organizations, or associations;
• Excellent organizational, verbal and written communication skills;
• Willingness to occasionally travel to Burlington locations.

Who we are
Tourism Burlington is the official destination marketing organization for the City of Burlington, Ontario, Canada.

We are a non-profit organization managed by a volunteer, industry-led Board of Directors and funded primarily by the City of Burlington.

In addition to destination marketing, we operate a year-round visitor information centre.


Equal Opportunities Statement

Tourism Burlington is committed to building a workplace and global community where inclusion and diversity are not only valued but prioritized.

We're proud to be an equal-opportunity employer, seeking to create a welcoming