Brand Manager - Mississauga - RPMGlobal

Description

Brand Manager (Luxury)

Pay Range $110,965 - $147,953

Your responsibilities

This position plans, designs, develops, and directs brand marketing efforts for one of our Luxury appliance brands. To build brand awareness, clearly position the brand in consumers' minds and ensure that all activities inside and outside of BSH (including distributors and trade partners) are consistent with brand strategy. To protect and expand brand identity and brand equity.

• Co-develops annual Brand marketing plans in accordance with brand strategy and overall BSH business strategy or business plan.
• Responsible for content localization and creation to support marketing plans.
• Manages Brand marketing budget and responsible for allocation of funds according to tactics that support brand and business plan.
• Monitor sales & market trends, research regions and consumer markets and competitors' activities to identify key market opportunities and key issues.
• Develops marketing concepts that further strategic and tactical brand and sales goals, including cost-benefit analysis or proposed activities.
• Directs all Brand oriented marketing projects in cooperation with Trade Marketing, Digital Marketing, Showroom Marketing, and Product Marketing
• Work closely with Showroom teams to ensure adherence to brand guidelines across collateral, event marketing, web, and social media content.
• Works with all other areas of marketing to ensure proper execution along all points of the Consumer Journey.
• Maintains frequent communication with regional and global brand teams to align on planning and sharing content.
• Develops quarterly brand health reporting and analysis for Local and Global executive teams.
• Directs media agency/planners in the development of efficient annual media plan for consumer and trade advertising. Evaluates and optimizes proposed media plans.
• Directs and manages trade shows, consumer shows, marketing events, etc. in conjunction with the trade show/event marketing manager and external agencies and vendors.
• Reviews and evaluates Partnership, Sponsorship, and product integration opportunities.
• Manages PR activities, working with external PR agency to achieve relevant KPIs.
• Foster relationships with media and Trade (interior designers, influencers, etc).
• Lead Internal Corporate Communications and crisis management (as required).
• Collaborate with Customer Service team to understand customer satisfaction and ensure we align on an elevated customer experience.
• Performs all other duties as assigned.

Your profile

• +10 of Experience (Brand Marketing) – Required
• 5-7 Years of Experience (Media and PR Relations) – Required
• Experience in selecting and directing external agencies (advertising, media, PR) to achieve marketing communications goals
• Experience with production methods, including broadcast, print and digital
• Advanced understanding of advertising and media strategy, with a demonstrated history of successful campaign implementation
• Extensive experience in evaluating creative concepts against strategic goals
• Demonstrated project / program leadership skills
• Strong business sense and ROI orientation
• Ability to work in a fast-paced environment
• Ability to multi-task and manage multiple projects to meet tight deadlines
• Ability to interact with multiple levels of management essential
• Ability to interpret marketing strategy and apply it to marketing communications
• The intercultural flexibility to work effectively within a global corporation
• Extensive experience in developing effective PR campaigns that align with marketing objectives and achieve KPIs
• Experience integrating various marketing activities to align with brand marketing objectives, including trade marketing campaigns, digital marketing, events and other marketing communications
• Bilingual (French/English) is Preferred
• Travel Percentage – 10%
• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Accidental Death and Dismemberment Insurance, Critical Illness Insurance, and Education Assistance Program
• Eligible to join the Retirement Savings Plan on your date of employment with BSH, you can tax shelter up to 18% of earned income subject to additional CRA specific regulations. BSH offers a profit sharing contribution of 3% of your eligible annual. In addition, BSH makes an employer matching contribution of 50% of your employee RRSP contributions, subject to a max match contribution of 3% of eligible earnings
• Vitality Employee Wellness program through Manulife
• Vacation time is provided based on the employee's service date with BSH (the range is between 15-30 days according to seniority level)
• 40 hours of paid sick leave (hourly employees)
• Employee, friends, and family discount program for company products
• BSH provides ongoing product training, computer tablet, cell phone, and a company vehicle for eligible positions
• BSH is an equal-opportunity employer. Protecting your privacy and the security of your data are longstanding top priorities for BSH
• BSH welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
• At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities, we unleash our full potential.
• This position is eligible for the BSH Associate Referral Program (if applicable).
• Find a new home for your professional ambitions.
• Employment is contingent upon the successful completion of a background check and the acquisition of a clean driver's abstract.
• BSH uses artificial intelligence technology to assist in screening, assessing, or selecting applicants for this position.

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